中國搜索引擎優化 - 讓全球華人認識你
SEO for Chinese audience is quite a bit different than SEO in the West. You can’t reach Chinese customers with Google, largely due to the well known Great Firewall of China (GFW). GFW is combination of legislation rules and technology to regulate internet access. therefore, China SEO starts by making your website or shopping website play nice with local market.
Google and Bing both has a little over 2% market share in China , the most widely use Chinese search engine is Baidu which boasting a market share of around 70%. It makes perfect sense to invest most of the China SEO effort to Baidu. However, optimizing Baidu using the same approach for Google unlikely to work well in Baidu.
Baidu SEO comes with its own unique rank algorithm and technical preferences for websites to rank top. Baidu SEO result dictates by the complex culture, language, user behavior and government restrictions. It’s vital to hired a local SEO company which speak the language and knows the culture to navigate through the maze of the Chinese internet.
搜狗/ 神馬 / 360搜索
While Baidu is undoubtedly the most influential search engine in China. But like all industries, it does has a few upcoming competitors. Haosou 360 claims about 12% market for desktop, Shenma dominate the mobile search market about 20%. And Sogou third largest in China trailing behind Haosou 360 at 5%. China’s search engine market is very diverse and business that only focus on Baidu may risk missing out on a significant portion of potential customers.
Website localization is a do or don’t bother for websites wants to have a presence in China. From China hosting to ICP license application, we can take you step by step to ready your website for billions of Chinese audience.
Chinese is a complex language so does Chinese keyword research. Chinese does have a clear separator in English, so you likely to see different combination of the Chinese words in difference search engine depends on their unique algorithm. A native Chinese expert living in China is your best bet to have Chinese keyword research done right.
It’s obvious that Chinese are prefer receiving their information in Chinese language. Only a very small percent of Chinese are reading English content on daily basis. Chinese content copywriting service only done by native Chinese is easier to engage with your customers. And copywriter should be aware of any illegal content which can shutdown by government.
Chinese consumers are very much content driven. Therefore, content marketing is much more significant in China, the trend is expected to grow in the future. Chinese content comes in all kinds of forms and shapes, from Q&A platform Tieba to social platform Tik Tok, business need to have a complex strategy as how to invest in content platforms to maximise ROI.
The goal of on-site optimization is the same for Baidu, Google or any other search engine, is to make easier for search engine to crawl, index and find your website. Ranking elements are the difference with search engine due to their unique ranking algorithm.
Chinese link building is much different than Google. You need to regularly update relevant Chinese content and build links must from Chinese website. Often Chinese link building strategy is more benefit-driven like link exchange, link procurement etc.
China SEO consultation is offer to those companies with capacity of implementing SEO in-house, but need the SEO expert consultation on China SEO. We start with competition analysis, based on the finding, then we concentrate on web strategy, SEO algorithms, content, offers and other features which can make your website sound similar or better than competitors with freshness.
Baidu launched their new Power Wind algorithm in 2020. The algorithm covers all websites an applets for better user experience and penalize malicious construction of aggregate pages for illegal click baiting. Illegal pages considered by Baidu use malicious constructs to aggregate links just to obtain search rankings and clicks. This type of malicious aggregation page generally has no relevant content and a poor UX.
為何選用Assist Media 作為你的香港SEO服務供應商
China SEO is a variation of SEO service specially for China market. Google does not have dominance here and Baidu is the search engine everybody goes to. And upcoming competitors like Haosou 360, Shenma, Sougou consider the 90% China’s search market.
Baidu does regularly crawls websites to keep their index records up-to-date, it can take 1-2 months until your site and updates are indexed. If you want to update your website faster to the Baidu Index (ZiYuan), you can submit your URL here. Submit your sitemap so that all sites are indexed same as you do in Google but in Chinese.
Unfortunately, NO. Baidu only operates in Chinese, and the same goes to all the services they offer, Tieba, Baike and more.
The answer is easy, YES. Only company considers building an in-house SEO team you have the budget and expertise