{"id":6187,"date":"2020-03-11T13:13:26","date_gmt":"2020-03-11T05:13:26","guid":{"rendered":"https:\/\/www.assist-media.com\/?p=6187"},"modified":"2020-10-06T08:45:53","modified_gmt":"2020-10-06T00:45:53","slug":"seo%e6%96%b0%e6%89%8b%e5%bf%85%e8%ae%80%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.assist-media.com\/zh-hans\/seo%e6%96%b0%e6%89%8b%e5%bf%85%e8%ae%80%e6%8c%87%e5%8d%97\/","title":{"rendered":"SEO\u65b0\u624b\u5fc5\u8b80\u6307\u5357"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6187\" class=\"elementor elementor-6187\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a27e717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a27e717\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5e8462\" data-id=\"e5e8462\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66b28b26 elementor-widget elementor-widget-heading\" data-id=\"66b28b26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SEO \u65b0\u624b\u5fc5\u8b80\u6307\u5357<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56bc4cd elementor-widget elementor-widget-heading\" data-id=\"56bc4cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u70ba\u4ec0\u9ebc\u8981\u505a SEO\uff1f\u505a\u7db2\u7ad9 SEO \u8981\u6ce8\u610f\u4ec0\u9ebc\uff1f<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71c2b4c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71c2b4c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32d2a3ab\" data-id=\"32d2a3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b97ae9d elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"1b97ae9d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8cd7f41 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"elementor-avatar\" src=\"https:\/\/secure.gravatar.com\/avatar\/e500492685f07bfbbb130194de5a790a?s=96&amp;d=wp_user_avatar&amp;r=g\" alt=\"Picture of Assist Media\" loading=\"lazy\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tAssist Media\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-517efd0 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>11 3 \u6708, 2020<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23239854\" data-id=\"23239854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d12976d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d12976d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41cb8ed\" data-id=\"41cb8ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d51c036 elementor-widget elementor-widget-text-editor\" data-id=\"d51c036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u6211\u5011\u5c07\u7c4d\u8457\u672c\u6587\u8ddf\u5927\u5bb6\u5206\u4eab SEO (Search Engine Optimization \u641c\u7d22\u5f15\u64ce\u512a\u5316) \u7684\u7a2e\u7a2e\uff1b\u4e86\u89e3 SEO \u7684\u91cd\u8981\u6027\uff1b SEO \u8ddf Google \u6709\u4ec0\u9ebc\u95dc\u4fc2\uff1bGoogle \u641c\u7d22\u5668\u529f\u80fd\uff1b\u53ca\u600e\u6a23\u624d\u662f\u597d\u7684 SEO\uff0c\u7b49\u7b49\u3002\u770b\u5b8c\u672c\u6587\u5f8c\u5e0c\u671b\u5927\u5bb6\u5c0d SEO \u6709\u4e00\u500b\u6bd4\u8f03\u5177\u9ad4\u548c\u6df1\u5165\u7684\u8a8d\u8b58\u3002\u5982\u679c\u60f3\u6df1\u5165\u4e86\u89e3 SEO \u7684\u6bcf\u500b\u7d30\u7bc0\uff0c\u53ef\u4ee5\u770b\u770b\u6211\u5011\u5728\u7db2\u7ad9\u5167\u7684\u5176\u4ed6\u8cbc\u6587\u3002SEO \u662f\u4e00\u500b\u975e\u5e38\u5ee3\u6cdb\u7684\u984c\u76ee\uff0c\u7121\u6cd5\u5728\u4e00\u7bc7\u6587\u7ae0\u4e2d\u5b8c\u5168\u8986\u84cb\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54de6e17 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"54de6e17\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"473\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1.jpg\" class=\"attachment-full size-full wp-image-6702\" alt=\"what is seo\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1.jpg 900w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1-300x158.jpg 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1-768x404.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9718d71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9718d71\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80a2648\" data-id=\"80a2648\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac3c6f0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"ac3c6f0\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tSEO \u65b0\u624b\u5fc5\u8b80\u6307\u5357\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ac3c6f0\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ac3c6f0\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__ac3c6f0\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262ba9e elementor-widget elementor-widget-spacer\" data-id=\"262ba9e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-238c8c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"238c8c1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6159951\" data-id=\"6159951\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2635bbf elementor-widget elementor-widget-heading\" data-id=\"2635bbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u4ec0\u9ebc\u662fSEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197015b elementor-widget elementor-widget-text-editor\" data-id=\"197015b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SEO (\u641c\u7d22\u5f15\u64ce\u512a\u5316) \u662f\u900f\u904e\u512a\u5316\u7db2\u7ad9\uff0c\u8aaa\u670d\u641c\u7d22\u5f15\u64ce (\u4e3b\u8981\u662f Google\uff0c\u56e0\u70ba Google \u4f54\u4e8690%\u7684\u7528\u6236\u641c\u7d22)\uff0c\u5411\u7528\u6236\u63a8\u85a6\u60a8\u7684\u7db2\u7ad9\u53ca\u8cc7\u6599\u5167\u5bb9 (\u5373\u6642\u5728\u641c\u7d22\u7d50\u679c\u9801\u4e2d\u6392\u884c\u5728\u6bd4\u8f03\u524d\u7684\u4f4d\u7f6e), \u4ee5\u5354\u52a9\u89e3\u6c7a\u4ed6\u5011\u7684\u554f\u984c\u53ca\u67e5\u8a62\u3002<\/p><p>\u5982\u679c\u8981\u7db2\u7ad9\u5728\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u4e2d\u51fa\u73fe\uff0c\u9700\u8981\u6eff\u8db3\u4e09\u500b\u8981\u6c42\uff1a<\/p><ol><li>\u78ba\u4fdd\u9019\u4e9b\u641c\u7d22\u5f15\u64ce\u4e86\u89e3\u7db2\u7ad9\u7684\u8eab\u4efd\u548c\u670d\u52d9\u3002<\/li><li>\u8aaa\u670d\u641c\u7d22\u5f15\u64ce\u7684AI\uff0c\u60a8\u7684\u7db2\u7ad9\u662f\u7528\u6236\u662f\u6700\u53ef\u9760\u7684\u9078\u64c7\u3002<\/li><li>\u7db2\u7ad9\u5167\u5bb9\u53ef\u50b3\u905e\u958b\u53bb\u3002<\/li><\/ol><p>\u6392\u540d\u7684\u9ad8\u4f4e\u548c\u51fa\u73fe\u7684\u983b\u7387\u662f\u53d6\u6c7a\u65bc\u7db2\u7ad9\u5167\u5bb9\u7684\u512a\u52a3\u548c\u8cea\u7d20\uff0c\u641c\u7d22\u5f15\u64ce\u5c07\u986f\u793a\u4ed6\u5011\u8a8d\u70ba\u6700\u9069\u5408\u5176\u7528\u6236\u7684\u7d50\u679c\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998f792 elementor-widget elementor-widget-spacer\" data-id=\"998f792\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992c51c elementor-widget elementor-widget-heading\" data-id=\"992c51c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO \u7684\u91cd\u8981\u6027<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2390ab2 elementor-widget elementor-widget-text-editor\" data-id=\"2390ab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google \u7684\u81ea\u7136\u6d41\u91cf (Organic Traffic) \u662f\u201c\u514d\u8cbb\u201d\u7684\uff0c\u5373\u662f\u5728\u641c\u7d22\u5f15\u64ce SERP (Search Engine Result Page \u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u9762\uff09\u7684\u81ea\u7136\u5c55\u793a\u90e8\u5206\u4e2d\u7684\u6392\u540d\u7121\u9700\u4ed8\u8cbb\u3002\u800c\u7576\u7528\u6236\u9ede\u64ca\u641c\u7d22\u7d50\u679c\u9023\u7d50\u4e26\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6642\uff0c\u4ea6\u7121\u9700\u652f\u4ed8\u6b64\u6b21\u9ede\u64ca\u8cbb\u7528\u3002<\/p>\n\n<p>\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u4ea6\u6709\u4ed8\u8cbb\u63a8\u5ee3\uff0c\u901a\u904e\u7d50\u679c\u9023\u7d50\u5de6\u5074\u7684 \u201c\u5ee3\u544a\u201d \u6216 \u201cAd\u201d \u5716\u6a19\u4f86\u8b58\u5225\uff0c\u901a\u5e38\u4f54\u7d50\u679c\u4e2d\u7684\u99961-3\u4f4d\u3002 \u7576\u7528\u6236\u9ede\u64ca\u8a72\u7d50\u679c\u4e26\u8a2a\u554f\u8a72\u7db2\u7ad9\u6642\uff0c\u5ee3\u544a\u5ba2\u6236\u5c31\u9700\u8981\u70ba\u6b64\u9ede\u64ca\u4ed8\u8cbb\u3002<\/p>\n\n<p>\u4f46\u6709\u5f88\u591a\u7528\u6236\u5176\u5be6\u4e0d\u5927\u559c\u6b61\u9ede\u64ca\u9019\u4e9b\u5ee3\u544a\u7db2\u7ad9\uff0c\u6240\u4ee5\u5982\u679c\u60a8\u7684\u7db2\u7ad9 SEO \u7b56\u7565\u6709\u6548\uff0c\u4ee4\u7db2\u7ad9\u6392\u540d\u6bd4\u8f03\u524d\uff0c\u90a3\u9ebc\u4fbf\u6709\u6301\u7e8c\u4e0d\u65b7\u7684\u514d\u8cbb\u6d41\u91cf\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c5867 elementor-widget elementor-widget-spacer\" data-id=\"42c5867\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1371d0 elementor-widget elementor-widget-heading\" data-id=\"f1371d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google \u53ca\u5176\u4ed6\u7684\u641c\u7d22\u5f15\u64ce<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77c16ac elementor-widget elementor-widget-text-editor\" data-id=\"77c16ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google \u4e3b\u5c0e\u8457\u5168\u7403\u5927\u591a\u6578\u570b\u5bb6\/\u5730\u5340\u7684\u641c\u7d22\uff0c\u5e7e\u4e4e\u58df\u65b7\u4e86\u6574\u500b\u5e02\u5834\uff0c\u7279\u5225\u662f\u82f1\u8a9e\u5e02\u5834\u3002 \u5728\u5168\u7403\uff0c\u684c\u4e0a\u96fb\u8166\u6709 88\uff05 \u82f1\u8a9e\u641c\u5c0b\u4f86\u81eaGoogle\u3002\u800c\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\uff0c\u66f4\u9ad8\u905496\uff05\u3002 Bing \u548c Yahoo \u7684\u7e3d\u548c\u53ea\u4f54\u79fb\u52d5\u8a2d\u5099\u641c\u7d22\u91cf\u76841.5\uff05\u548c\u684c\u4e0a\u96fb\u8166\u641c\u7d22\u91cf\u76848\uff05\u3002\u7531\u6b64\u53ef\u898b\uff0c\u5230\u76ee\u524d\u70ba\u6b62\uff0cGoogle \u662f\u505a SEO \u6642\u6700\u61c9\u8a72\u95dc\u6ce8\u7684\u641c\u7d22\u5f15\u64ce\u3002<\/p>\n\n<p>\u56e0\u6b64\uff0c\u4f5c\u70ba\u6bcf\u4e00\u9593\u64c1\u6709\u81ea\u5df1\u7db2\u7ad9\u7684\u516c\u53f8\u5c0d Google \u90fd\u662f\u975e\u5e38\u4f9d\u8cf4\u3002\u9762\u5c0d\u773e\u591a\u7684\u641c\u7d22\u7d50\u679c\uff0c\u8981\u722d\u53d6\u8f03\u9ad8\u6392\u540d\uff0c\u641c\u7d22\u5f15\u64ce\u512a\u5316 SEO \u5df2\u8b8a\u6210\u5fc5\u8981\u4efb\u52d9\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60fe547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60fe547\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30261d3\" data-id=\"30261d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4ce51d elementor-widget elementor-widget-image\" data-id=\"a4ce51d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-search-paid-1024x625.png\" class=\"attachment-large size-large wp-image-6758\" alt=\"google-search-paid\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-search-paid-1024x625.png 1024w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-search-paid-300x183.png 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-search-paid-768x468.png 768w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-search-paid.png 1046w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa1572 elementor-widget elementor-widget-text-editor\" data-id=\"daa1572\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google \u7684\u81ea\u7136\u6d41\u91cf (Organic Traffic) \u662f\u201c\u514d\u8cbb\u201d\u7684\uff0c\u5373\u662f\u5728\u641c\u7d22\u5f15\u64ce SERP (Search Engine Result Page \u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u9762\uff09\u7684\u81ea\u7136\u5c55\u793a\u90e8\u5206\u4e2d\u7684\u6392\u540d\u7121\u9700\u4ed8\u8cbb\u3002\u800c\u7576\u7528\u6236\u9ede\u64ca\u641c\u7d22\u7d50\u679c\u9023\u7d50\u4e26\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6642\uff0c\u4ea6\u7121\u9700\u652f\u4ed8\u6b64\u6b21\u9ede\u64ca\u8cbb\u7528\u3002<\/p>\n\n<p>\u641c\u7d22\u5f15\u64ce\u7d50\u679c\u9801\u4ea6\u6709\u4ed8\u8cbb\u63a8\u5ee3\uff0c\u901a\u904e\u7d50\u679c\u9023\u7d50\u5de6\u5074\u7684 \u201c\u5ee3\u544a\u201d \u6216 \u201cAd\u201d \u5716\u6a19\u4f86\u8b58\u5225\uff0c\u901a\u5e38\u4f54\u7d50\u679c\u4e2d\u7684\u99961-3\u4f4d\u3002 \u7576\u7528\u6236\u9ede\u64ca\u8a72\u7d50\u679c\u4e26\u8a2a\u554f\u8a72\u7db2\u7ad9\u6642\uff0c\u5ee3\u544a\u5ba2\u6236\u5c31\u9700\u8981\u70ba\u6b64\u9ede\u64ca\u4ed8\u8cbb\u3002<\/p>\n\n<p>\u4f46\u6709\u5f88\u591a\u7528\u6236\u5176\u5be6\u4e0d\u5927\u559c\u6b61\u9ede\u64ca\u9019\u4e9b\u5ee3\u544a\u7db2\u7ad9\uff0c\u6240\u4ee5\u5982\u679c\u60a8\u7684\u7db2\u7ad9 SEO \u7b56\u7565\u6709\u6548\uff0c\u4ee4\u7db2\u7ad9\u6392\u540d\u6bd4\u8f03\u524d\uff0c\u90a3\u9ebc\u4fbf\u6709\u6301\u7e8c\u4e0d\u65b7\u7684\u514d\u8cbb\u6d41\u91cf\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3020bcf elementor-widget elementor-widget-spacer\" data-id=\"3020bcf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f5fdc3 elementor-widget elementor-widget-heading\" data-id=\"7f5fdc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u641c\u7d22\u5f15\u64ce\u904b\u4f5c<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73236e2 elementor-widget elementor-widget-text-editor\" data-id=\"73236e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u641c\u7d22\u5f15\u64ce\u7684\u57fa\u672c\u76ee\u7684\u662f\u6eff\u8db3\u7528\u6236\u7684\u641c\u7d22\u8981\u6c42\uff0c\u70ba\u7528\u6236\u7684\u641c\u7d22\u984c\u76ee\u5167\u5bb9\u5373\u6642\u63d0\u4f9b\u6700\u4f73\u7d50\u679c\u3002\u7576\u7528\u6236\u900f\u904e\u641c\u7d22\u5f15\u64ce\u5c0b\u627e\u984c\u76ee\u7684\u89e3\u6c7a\u65b9\u6848\u6216\u7b54\u6848\u6642\uff0c\u641c\u7d22\u5f15\u64ce\u5c31\u984c\u76ee\u63d0\u4f9b\u6700\u6709\u7528\uff0c\u6700\u76f8\u95dc\u548c\u6700\u53ef\u9760\u7684\u7db2\u9801\u3002<\/p><ul><li>\u76f8\u95dc (Relevant) \u2014 \u70ba\u641c\u7d22\u5167\u5bb9\u63d0\u4f9b\u6700\u4f73\u7684\u7b54\u6848<\/li><li>\u53ef\u9760 (Trustworthy) \u2014 \u5f9e\u53ef\u4fe1\u4efb\u53ca\u6eff\u610f\u7684\u4f86\u6e90\uff0c\u4f86\u5411\u7528\u6236\u63d0\u4f9b\u65b9\u6848<\/li><li>\u6709\u7528 (Consumable)\u00a0\u2014 \u4f7f\u7528\u4ed6\u5011\u7684\u683c\u5f0f\u70ba\u7528\u6236\u63d0\u4f9b\u60f3\u8981\u7684\u5167\u5bb9<\/li><\/ul><p>\u641c\u7d22\u5f15\u64ce\u901a\u904e\u81ea\u5df1\u7684\u641c\u5c0b\u5668 (Web Crawlers) \u641c\u5c0b\u6578\u5343\u5104\u500b\u9801\u9762\u4f86\u5de5\u4f5c\u3002 \u9019\u4e9b\u7db2\u7d61\u641c\u5c0b\u5668\u7a31\u70ba\u641c\u7d22\u5f15\u64ce\u6a5f\u5668\u4eba\u6216\u8718\u86db (Search Engine bots or spiders)\u3002 \u641c\u7d22\u5f15\u64ce\u901a\u904e\u4e0b\u8f09\u7db2\u9801\u548c\u8ddf\u8e2a\u9801\u9762\u4e0a\u7684\u93c8\u63a5\u4f86\u700f\u89bd\u7db2\u7d61\uff0c\u4ee5\u767c\u73fe\u53ef\u7528\u7684\u65b0\u9801\u9762\u3002SEO \u5c31\u662f\u63d0\u9ad8\u7db2\u9801\u7684\u76f8\u95dc\u6027\uff0c\u53ef\u9760\u5ea6\u548c\u914d\u5408\u5ea6\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bf020 elementor-widget elementor-widget-spacer\" data-id=\"f3bf020\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e26432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e26432\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d9b837\" data-id=\"8d9b837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f11a717 elementor-widget elementor-widget-image\" data-id=\"f11a717\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-algorithm-seo.jpg\" class=\"attachment-large size-large wp-image-6555\" alt=\"google-algorithm-seo\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-algorithm-seo.jpg 600w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/google-algorithm-seo-300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0284962 elementor-widget elementor-widget-heading\" data-id=\"0284962\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google \u7b97\u6cd5<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa0bd3 elementor-widget elementor-widget-text-editor\" data-id=\"7fa0bd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google \u5229\u7528\u81ea\u5df1\u5c08\u5c6c\u958b\u767c\u7684 PageRank \u7b97\u6cd5\uff0c\u8a72\u7b97\u6cd5\u4ee5\u95dc\u9375\u5b57\u8a5e\u7684\u76f8\u95dc\u6027\u70ba\u6bcf\u500b\u7db2\u9801\u8a55\u5206\u3002 \u7db2\u9801\u7684 PageRank \u8a55\u5206\u4e3b\u8981\u6a19\u6e96\u662f\uff1a<\/p><ul><li>\u95dc\u9375\u5b57\u5728\u7db2\u9801\u4e2d\u7684\u51fa\u73fe\u983b\u7387\u548c\u4f4d\u7f6e\uff1a\u5982\u679c\u95dc\u9375\u5b57\u5728\u9801\u9762\u6b63\u6587\u4e2d\u50c5\u51fa\u73fe\u4e00\u6b21\uff0c\u5247\u8a72\u95dc\u9375\u5b57\u7684\u5f97\u5206\u8f03\u4f4e\u3002<\/li><li>\u8a72\u7db2\u9801\u5b58\u5728\u6642\u9593\u7684\u9577\u77ed\uff1a\u6bcf\u5929\u90fd\u6709\u5f88\u591a\u4e0d\u540c\u7684\u4eba\u4e0d\u65b7\u5728\u5275\u5efa\u65b0\u7684\u7db2\u9801\uff0c\u4f46\u4e26\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u80fd\u5805\u6301\u5f88\u9577\u6642\u9593\u3002 Google\u5728\u5177\u6709\u60a0\u4e45\u6b77\u53f2\u7684\u7db2\u9801\u4e0a\u8ce6\u4e88\u66f4\u9ad8\u8a55\u50f9\uff0c\u7d66\u4e88\u66f4\u9ad8\u8a55\u5206\u3002<\/li><li>\u53cd\u5411\u93c8\u63a5\u5230\u9801\u9762\u7684\u5176\u4ed6\u7db2\u9801 (backlinks) \u6578\u91cf\uff1aGoogle \u67e5\u770b\u53cd\u5411\u93c8\u63a5\u5230\u7279\u5b9a\u7db2\u9801\u7684\u6578\u91cf\uff0c\u4ee5\u8a55\u5b9a\u8a72\u7db2\u9801\u5728\u7279\u5b9a\u95dc\u9375\u5b57\u4e2d\u7684\u76f8\u95dc\u6027\u3002<\/li><\/ul><p>\u5728\u9019\u4e09\u500b\u56e0\u7d20\u4e2d\uff0c\u7b2c\u4e09\u500b\u662f\u6700\u91cd\u8981\u7684\u3002\u7531\u65bc Google \u6703\u5c07\u7db2\u9801\u93c8\u63a5\u8996\u70ba\u4e00\u7a2e\u6295\u7968\u7a4d\u5206\uff0c\u5728\u9019\u500b\u7b97\u6cd5\u4e2d\u4f5c\u5f0a\u4e26\u4e0d\u5bb9\u6613\u3002\u6240\u4ee5\u8981\u7db2\u9801\u5728 Google \u641c\u7d22\u7d50\u679c\u4e2d\u6392\u540d\u8f03\u9ad8\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u63d0\u4f9b\u8c50\u5bcc\u7684\u5167\u5bb9\uff0c\u4ee5\u4fbf\u5176\u4ed6\u7db2\u7ad9\u93c8\u63a5\u5230\u60a8\u7684\u9801\u9762\u3002\u60a8\u7684\u9801\u9762\u7372\u5f97\u7684\u93c8\u63a5\u8d8a\u591a\uff0c\u5728 PageRank \u7684\u5f97\u5206\u5c31\u8d8a\u9ad8\u3002\u5982\u679c\u60a8\u5438\u5f15\u4e86\u5177\u6709\u8f03\u9ad8 PageRank \u5f97\u5206\u7684\u7db2\u7ad9\u7684\u6ce8\u610f\u529b\uff0c\u53cd\u5411\u93c8\u63a5\u5230\u60a8\u7684\u7db2\u7ad9\uff0c\u60a8\u7684\u5f97\u5206\u5c07\u589e\u9577\u5f97\u66f4\u5feb\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c667546 elementor-widget elementor-widget-text-editor\" data-id=\"c667546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\">Google \u7b97\u6cd5<\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\">Google \u5229\u7528\u81ea\u5df1\u5c08\u5c6c\u958b\u767c\u7684 PageRank \u7b97\u6cd5\uff0c\u8a72\u7b97\u6cd5\u4ee5\u95dc\u9375\u5b57\u8a5e\u7684\u76f8\u95dc\u6027\u70ba\u6bcf\u500b\u7db2\u9801\u8a55\u5206\u3002 \u7db2\u9801\u7684 PageRank \u8a55\u5206\u4e3b\u8981\u6a19\u6e96\u662f\uff1a<\/span><\/p><ul><li><span style=\"font-size: 14pt; color: #333333;\">\u95dc\u9375\u5b57\u5728\u7db2\u9801\u4e2d\u7684\u51fa\u73fe\u983b\u7387\u548c\u4f4d\u7f6e\uff1a\u5982\u679c\u95dc\u9375\u5b57\u5728\u9801\u9762\u6b63\u6587\u4e2d\u50c5\u51fa\u73fe\u4e00\u6b21\uff0c\u5247\u8a72\u95dc\u9375\u5b57\u7684\u5f97\u5206\u8f03\u4f4e\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\">\u8a72\u7db2\u9801\u5b58\u5728\u6642\u9593\u7684\u9577\u77ed\uff1a\u6bcf\u5929\u90fd\u6709\u5f88\u591a\u4e0d\u540c\u7684\u4eba\u4e0d\u65b7\u5728\u5275\u5efa\u65b0\u7684\u7db2\u9801\uff0c\u4f46\u4e26\u4e0d\u662f\u6240\u6709\u4eba\u90fd\u80fd\u5805\u6301\u5f88\u9577\u6642\u9593\u3002 Google\u5728\u5177\u6709\u60a0\u4e45\u6b77\u53f2\u7684\u7db2\u9801\u4e0a\u8ce6\u4e88\u66f4\u9ad8\u8a55\u50f9\uff0c\u7d66\u4e88\u66f4\u9ad8\u8a55\u5206\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\">\u53cd\u5411\u93c8\u63a5\u5230\u9801\u9762\u7684\u5176\u4ed6\u7db2\u9801 (backlinks) \u6578\u91cf\uff1aGoogle \u67e5\u770b\u53cd\u5411\u93c8\u63a5\u5230\u7279\u5b9a\u7db2\u9801\u7684\u6578\u91cf\uff0c\u4ee5\u8a55\u5b9a\u8a72\u7db2\u9801\u5728\u7279\u5b9a\u95dc\u9375\u5b57\u4e2d\u7684\u76f8\u95dc\u6027\u3002<\/span><\/li><\/ul><p><span style=\"color: #333333;\"><span style=\"font-size: 14pt;\">\u5728\u9019\u4e09\u500b\u56e0\u7d20\u4e2d\uff0c\u7b2c\u4e09\u500b\u662f\u6700\u91cd\u8981\u7684\u3002\u7531\u65bc Google \u6703\u5c07\u7db2\u9801\u93c8\u63a5\u8996\u70ba\u4e00\u7a2e\u6295\u7968\u7a4d\u5206\uff0c\u5728\u9019\u500b\u7b97\u6cd5\u4e2d\u4f5c\u5f0a\u4e26\u4e0d\u5bb9\u6613\u3002\u6240\u4ee5\u8981\u7db2\u9801\u5728 Google \u641c\u7d22\u7d50\u679c\u4e2d\u6392\u540d\u8f03\u9ad8\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u63d0\u4f9b\u8c50\u5bcc\u7684\u5167\u5bb9\uff0c\u4ee5\u4fbf\u5176\u4ed6\u7db2\u7ad9\u93c8\u63a5\u5230\u60a8\u7684\u9801\u9762\u3002\u60a8\u7684\u9801\u9762\u7372\u5f97\u7684\u93c8\u63a5\u8d8a\u591a\uff0c\u5728 PageRank \u7684\u5f97\u5206\u5c31\u8d8a\u9ad8\u3002\u5982\u679c\u60a8\u5438\u5f15\u4e86\u5177\u6709\u8f03\u9ad8 PageRank \u5f97\u5206\u7684\u7db2\u7ad9\u7684\u6ce8\u610f\u529b\uff0c\u53cd\u5411\u93c8\u63a5\u5230\u60a8\u7684\u7db2\u7ad9\uff0c\u60a8\u7684\u5f97\u5206\u5c07\u589e\u9577\u5f97\u66f4\u5feb\u3002<\/span><br \/><\/span><\/p><h3><span style=\"color: #333333; font-size: 18pt;\"><strong>Google <\/strong><strong>\u7b97\u6cd5\u66f4\u65b0<\/strong><\/span><\/h3><p><span style=\"color: #333333; font-size: 14pt;\">Google \u4e0d\u65b7\u66f4\u65b0\u5176\u7b97\u6cd5\uff0c \u4f46\u662f\u5927\u591a\u6578\u66f4\u65b0\u90fd\u662f\u8f15\u5fae\u7684\uff0c\u4e0d\u6703\u5c0e\u81f4\u55ae\u500b\u54c1\u724c\u6216\u7db2\u7ad9\u7684\u6392\u540d\u6216\u6d41\u91cf\u767c\u751f\u91cd\u5927\u8b8a\u5316\u3002<\/span><\/p><p><span style=\"color: #333333; font-size: 14pt;\">\u904e\u53bb\u66fe\u6709\u4e9b\u91dd\u5c0d\u67d0\u4e9b\u54c1\u724c\u548c\u7db2\u7ad9\u4e0a\u7684\u4f5c\u5f0a\u884c\u70ba\u800c\u4f5c\u8f03\u5927\u578b\u7684\u66f4\u65b0\uff0c\u6700\u70ba\u4eba\u719f\u8b58\u7684\u6709\u4f01\u9d5d penguin (\u8207\u93c8\u63a5\u8cea\u91cf\u6709\u95dc)\uff0c\u718a\u8c93 panda (\u8207\u5167\u5bb9\u8cea\u91cf\u6709\u95dc) \u548c\u8702\u9ce5 (hummingbird)\u3002<\/span><span style=\"color: #333333; font-size: 14pt;\">Google\u5be6\u65bd\u9019\u4e9b\u91cd\u5927\u66f4\u65b0\u6642\uff0c\u5c31\u5c07\u6709\u66f4\u5927\u7684\u6a5f\u6703\u5f71\u97ff\u60a8\u7db2\u7ad9\u7684\u6392\u540d\u548c\u6d41\u91cf\u3002<\/span><\/p><h3><span style=\"color: #333333; font-size: 18pt;\"><strong>Google <\/strong><strong>\u7b97\u6cd5\u4e2d\u7684\u6a5f\u5668\u5b78\u7fd2<\/strong><\/span><\/h3><p><span style=\"color: #333333; font-size: 14pt;\">\u9867\u540d\u601d\u7fa9\uff0c\u6a5f\u5668\u5b78\u7fd2\u662f\u4e00\u7a2e\u5e6b\u52a9\u8edf\u4ef6\u57f7\u884c\u4efb\u52d9\u800c\u7121\u9700\u660e\u78ba\u7684\u7a0b\u5f0f\u6216\u898f\u5247\u7684\u529f\u80fd\u3002 Google\u8209\u4f8b\u8aaa\u660e\u4e86\u6a5f\u5668\u5b78\u7fd2\u53ef\u4ee5\u57f7\u884c\u7684\u4efb\u52d9\uff1a<\/span><\/p><ul><li><span style=\"color: #333333; font-size: 14pt;\">\u6839\u64da\u7528\u6236\u884c\u70ba\u4f5c\u500b\u4eba\u5316\u7522\u54c1\u63a8\u85a6<\/span><\/li><li><span style=\"color: #333333; font-size: 14pt;\">\u5728\u5927\u91cf\u6587\u5b57\u6a94\u6848\u4e2d\u5c0b\u627e\u95dc\u9375\u5b57<\/span><\/li><li><span style=\"color: #333333; font-size: 14pt;\">\u4f7f\u8edf\u4ef6\u80fd\u5920\u6e96\u78ba\u56de\u61c9\u8a9e\u97f3\u6307\u4ee4<\/span><\/li><\/ul><p><span style=\"color: #333333; font-size: 14pt;\">RankBrain \u662f Google\u7528\u4f86\u5c0d\u641c\u7d22\u7d50\u679c\u9032\u884c\u6392\u5e8f\u7684\u6a5f\u5668\u5b78\u7fd2\u4eba\u5de5\u667a\u80fd\u7cfb\u7d71\u3002\u800cBERT\u662f\u7528\u65bc\u81ea\u7136\u8a9e\u8a00\u8655\u7406\uff08NLP\uff09\u7684\u795e\u7d93\u7db2\u7d61\u6280\u8853\uff0cBERT\u6709\u52a9\u65bc\u7406\u89e3\u641c\u7d22\u4e2d\u55ae\u8a5e\u7684\u7d30\u5fae\u5dee\u5225\u548c\u4e0a\u4e0b\u6587\uff0c\u4e26\u5728\u67e5\u8a62\u6642\u63d0\u9ad8\u66f4\u76f8\u95dc\u7684\u7d50\u679c\u548c\u66f4\u597d\u5730\u5339\u914d\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3116b5b elementor-widget elementor-widget-spacer\" data-id=\"3116b5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7dfd83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7dfd83\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a39479\" data-id=\"7a39479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-973a3b0 elementor-widget elementor-widget-image\" data-id=\"973a3b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"482\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/Google-Quality-Score-1.jpg\" class=\"attachment-large size-large wp-image-6680\" alt=\"Google Quality Score\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/Google-Quality-Score-1.jpg 570w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/Google-Quality-Score-1-300x254.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f740111 elementor-widget elementor-widget-text-editor\" data-id=\"f740111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\">Google \u7684\u7db2\u9801\u8cea\u91cf\u8a55\u4f30<\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\">Google \u6709\u904e\u842c\u500b\u8cea\u91cf\u8a55\u4f30\u4eba\u54e1 (Quality Raters)\uff0c\u4e3b\u8981\u8ca0\u8cac\u53ca\u6539\u5584\u7528\u6236\u641c\u7d22\u9ad4\u9a57\u3002Google \u8868\u793a\u4ed6\u5011\u7684\u8cea\u91cf\u8a55\u4f30\u4eba\u54e1\u904d\u4f48\u4e16\u754c\u5404\u5730\uff0c\u4e26\u5177\u5c08\u696d\u8a13\u7df4\u6709\u7d20\u3002 Google \u4e26\u6703\u53cd\u8986\u6e2c\u8a66\u53ca\u8058\u8acb\u7b2c\u4e09\u65b9\u8cea\u91cf\u8a55\u4f30\u4eba\u54e1\u78ba\u4fdd\u6210\u6548\u3002<\/span><\/p><h3><span style=\"font-family: helvetica, arial, sans-serif; font-size: 18pt;\"><strong><span style=\"color: #333333;\">\u8a55\u4f30\u6e96\u5247<\/span><\/strong><\/span><\/h3><p><span style=\"font-size: 14pt; color: #333333;\">Google \u70ba\u8cea\u91cf\u8a55\u4f30\u4eba\u54e1\u7de8\u5b9a\u975e\u5e38\u8a73\u76e1168\u9801\u7684\u6e96\u5247\uff0c\u8a72\u6e96\u5247\u89e3\u91cb\u4e86\u69cb\u6210\u826f\u597d\u7d50\u679c\u7684\u5167\u5bb9\u4ee5\u53ca\u8a55\u4f30\u4eba\u54e1\u61c9\u627e\u51fa\u90a3\u4e9b\u7d50\u679c\uff0c\u4ee5\u53ca\u8b58\u5225\u4e0d\u826f\u7d50\u679c\u3002<\/span><\/p><h3><span style=\"font-size: 18pt;\"><strong><span style=\"color: #333333;\">\u641c\u7d22\u610f\u5716<\/span><\/strong><\/span><\/h3><p><span style=\"color: #333333; font-size: 14pt;\">\u8a55\u4f30\u4eba\u54e1\u5c07\u91cd\u9ede\u653e\u5728\u7528\u6236\u7684\u610f\u5716\u4e0a\uff0c\u8003\u616e\u56e0\u7d20\u662f Google \u8981\u63a8\u85a6\u7279\u5b9a\u7684\u5167\u5bb9\u4f5c\u70ba\u89e3\u6c7a\u65b9\u6848\uff0c\u800c\u5167\u5bb9\u5c0d\u65bc\u7528\u6236\u5fc5\u9808\u5177\u6709\u50f9\u503c\uff0c\u4ee5\u7528\u6236\u70ba\u4e2d\u5fc3\u3002<\/span><\/p><h3><span style=\"color: #333333; font-size: 18pt;\"><strong>\u53ef\u4fe1\u5ea6\u6307\u6a19\uff08\u7a31\u70baE-A-T\uff09<\/strong><\/span><\/h3><p><span style=\"color: #333333; font-size: 14pt;\">Google \u4f7f\u7528\u7e2e\u5beb\u8a5e E-A-T\uff08\u5c08\u9577 Expertise\uff0c\u6b0a\u5a01 Authoritativeness \u548c\u53ef\u4fe1\u5ea6 Trustworthiness\uff09\uff0c\u4e5f\u662f\u4e00\u500b\u5168\u7403\u6027\u7684\u6e96\u5247\u3002\u5f9e\u9801\u9762\u5167\u5bb9\uff0c\u4f5c\u8005\u548c\u7db2\u7ad9\u4e09\u500b\u7d1a\u5225\u4f86\u4f5c\u51fa\u8a55\u4f30\u3002<\/span><\/p><p><span style=\"color: #333333; font-size: 14pt;\">Google \u975e\u5e38\u91cd\u8996 E-A-T \u6307\u6a19\uff0c\u4e26\u591a\u6b21\u91cd\u7533\u5c08\u9580\uff0c\u6b0a\u5a01\u548c\u53ef\u4fe1\u5ea6\u5c0d\u8a55\u4f30\u7db2\u7ad9\u7684\u91cd\u8981\u6027\u3002<\/span><\/p><ul><li><span style=\"color: #333333; font-size: 14pt;\">\u5c08\u9577 \u2014 \u6307\u7db2\u7ad9\u5167\u5bb9\u7684\u6e96\u78ba\u6027\uff0c\u4e26\u8003\u616e\u4f5c\u8005\u53ca\u54c1\u724c\u7684\u5c08\u696d\u6027\u3002<\/span><\/li><li><span style=\"color: #333333; font-size: 14pt;\">\u6b0a\u5a01 \u2014 \u4f5c\u8005\u5728\u5167\u5bb9\u9818\u57df\u4e2d\u7684\u5730\u4f4d\u53ca\u54c1\u724c\u5728\u696d\u754c\u7684\u8a8d\u53ef\u6027\uff0c\u6709\u6c92\u6709\u5176\u4ed6\u7db2\u7ad9\u5f15\u7528\u5167\u5bb9\u3002<\/span><\/li><li><span style=\"color: #333333; font-size: 14pt;\">\u53ef\u4fe1\u5ea6 \u2014 \u7db2\u7ad9\u548c\u4f5c\u8005\u662f\u5426\u6709\u826f\u597d\u7684\u8072\u8b7d\uff0c\u5167\u5bb9\u662f\u5426\u53ef\u9760\u3002<\/span><\/li><\/ul><h3><span style=\"font-size: 18pt;\"><strong><span style=\"color: #333333;\">YMYL\u9801\u9762<\/span><\/strong><\/span><\/h3><p><span style=\"color: #333333; font-size: 14pt;\">YMYL \u4ee3\u8868 Your Money Your Life\u3002 Google \u7684\u89e3\u8aaa\u662f\uff0c\u8a72\u7db2\u9801\u6216\u4e3b\u984c\u53ef\u80fd\u6703\u5f71\u97ff\u4e00\u500b\u4eba\u672a\u4f86\u7684\u5feb\u6a02\uff0c\u5065\u5eb7\u72c0\u6cc1\uff0c\u8ca1\u52d9\u7a69\u5b9a\u6027\u6216\u5b89\u5168\u6027\u201d\u3002Google\u8a8d\u70ba\u4e00\u4e9b\u5177\u6709\u975e\u5e38\u9ad8\u7684\u8cea\u91cf\u6a19\u6e96\u7684\u5167\u5bb9\uff0c\u6bd4\u8d77\u4f4e\u8cea\u91cf\u7684YMYL\u5167\u5bb9\u66f4\u76f4\u63a5\u5f71\u97ff\u8b80\u8005\u7684\u6eff\u8db3\u611f\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u984c\u985e\u5225\u4f8b\u5b50\uff1a<\/span><\/p><ul><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u65b0\u805e\u548c\u6642\u4e8b\u65b0\u805e\uff1a<\/strong>\u6709\u95dc\u91cd\u8981\u4e3b\u984c\u7684\u65b0\u805e\uff0c\u4f8b\u5982\u570b\u969b\u4e8b\u4ef6\uff0c\u5546\u696d\uff0c\u653f\u6cbb\uff0c\u79d1\u5b78\uff0c\u6280\u8853\u7b49\u3002\u8acb\u8a18\u4f4f\uff0c\u4e26\u975e\u6240\u6709\u65b0\u805e\u6587\u7ae0\u90fd\u5fc5\u9808\u88ab\u8996\u70baYMYL\uff08\u4f8b\u5982\uff0c\u9ad4\u80b2\uff0c\u5a1b\u6a02\u548c\u65e5\u5e38\u751f\u6d3b\u65b9\u5f0f\u7b49\u4e3b\u984c\u901a\u5e38\u4e0d\u662fYMYL\uff09\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u516c\u6c11\uff0c\u653f\u5e9c\u548c\u6cd5\u5f8b\uff1a<\/strong>\u5c0d\u65bc\u7dad\u8b77\u77e5\u60c5\u516c\u6c11\u81f3\u95dc\u91cd\u8981\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u6709\u95dc\u6295\u7968\uff0c\u653f\u5e9c\u6a5f\u69cb\uff0c\u516c\u5171\u6a5f\u69cb\uff0c\u793e\u6703\u670d\u52d9\u548c\u6cd5\u5f8b\u554f\u984c\uff08\u4f8b\u5982\uff0c\u96e2\u5a5a\uff0c\u5b50\u5973\u76e3\u8b77\u6b0a\uff0c\u6536\u990a\uff0c\u8a02\u7acb\u907a\u56d1\u7b49\uff09\u7684\u4fe1\u606f\u3002 \uff09\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><b>\u8ca1\u52d9\uff1a<\/b>\u6709\u95dc\u6295\u8cc7\uff0c\u7a05\u6536\uff0c\u9000\u4f11\u8a08\u5283\uff0c\u8cb8\u6b3e\uff0c\u9280\u884c\u6216\u4fdd\u96aa\u7684\u8ca1\u52d9\u5efa\u8b70\u6216\u4fe1\u606f\uff0c\u5c24\u5176\u662f\u5141\u8a31\u4eba\u5011\u5728\u7dda\u8cfc\u8cb7\u6216\u8f49\u8cec\u7684\u7db2\u9801\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><b>\u8cfc\u7269\uff1a<\/b>\u95dc\u65bc\u7814\u7a76\u6216\u8cfc\u8cb7\u5546\u54c1\/\u670d\u52d9\u7684\u4fe1\u606f\u6216\u8207\u4e4b\u76f8\u95dc\u7684\u670d\u52d9\uff0c\u5c24\u5176\u662f\u5141\u8a31\u4eba\u5011\u5728\u7dda\u8cfc\u8cb7\u7684\u7db2\u9801\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><b>\u5065\u5eb7\u8207\u5b89\u5168\uff1a<\/b>\u6709\u95dc\u91ab\u7642\u554f\u984c\uff0c\u85e5\u7269\uff0c\u91ab\u9662\uff0c\u7dca\u6025\u60c5\u6cc1\u6e96\u5099\uff0c\u6d3b\u52d5\u6709\u591a\u5371\u96aa\u7b49\u65b9\u9762\u7684\u5efa\u8b70\u6216\u4fe1\u606f\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><b>\u4eba\u7fa4\uff1a<\/b>\u95dc\u65bc\u4eba\u7fa4\u6216\u8207\u4eba\u7fa4\u6709\u95dc\u7684\u4fe1\u606f\uff0c\u5305\u62ec\u4f46\u4e0d\u9650\u65bc\u6839\u64da\u7a2e\u65cf\u6216\u65cf\u88d4\uff0c\u5b97\u6559\uff0c\u6b98\u969c\uff0c\u5e74\u9f61\uff0c\u570b\u7c4d\uff0c\u9000\u4f0d\u8ecd\u4eba\u8eab\u4efd\uff0c\u6027\u53d6\u5411\uff0c\u6027\u5225\u6216\u6027\u5225\u8a8d\u540c\u9032\u884c\u5206\u7d44\u7684\u4eba\u7fa4\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><b>\u5176\u4ed6\uff1a<\/b>\u9084\u6709\u8a31\u591a\u8207\u91cd\u5927\u6c7a\u7b56\u6216\u4eba\u5011\u751f\u6d3b\u7684\u91cd\u8981\u65b9\u9762\u76f8\u95dc\u7684\u5176\u4ed6\u4e3b\u984c\uff0c\u56e0\u6b64\u53ef\u80fd\u88ab\u8996\u70baYMYL\uff0c\u4f8b\u5982\u5065\u8eab\u548c\u71df\u990a\uff0c\u4f4f\u623f\u4fe1\u606f\uff0c\u9078\u64c7\u5927\u5b78\uff0c\u627e\u5de5\u4f5c\u7b49\u3002<\/span><\/li><\/ul><h3><span style=\"font-size: 18pt;\"><strong><span style=\"color: #333333;\">\u5167\u5bb9\uff0c\u9801\u9762\u548c\u7db2\u7ad9\u8cea\u91cf<\/span><\/strong><\/span><\/h3><p><span style=\"color: #333333; font-size: 14pt;\">Google \u5e0c\u671b\u70ba\u5176\u7528\u6236\u63d0\u4f9b\u51fa\u8272\u7528\u6236\u9ad4\u9a57\uff08User Experience UX\uff09\u7684\u7db2\u7ad9\u3002 \u8a55\u4f30\u4eba\u54e1\u6703\u4ed4\u7d30\u67e5\u770b\u5167\u5bb9\u7684\u5b57\u6578\u548c\u8cea\u91cf\uff0c\u8a2d\u8a08\u5c0d\u7528\u6236\u7684\u65b9\u4fbf\u7a0b\u5ea6\uff0c\u4ee5\u53ca\u7db2\u7ad9\u5c0e\u822a\u3002<\/span><\/p><p><span style=\"color: #333333; font-size: 14pt;\">\u8a55\u4f30\u4eba\u54e1\u9084\u660e\u78ba\u6a19\u8b58\u4e0d\u826f\u5167\u5bb9\uff0c\u5c07\u90a3\u4e9b\u5167\u5bb9\u6a19\u8a18\u70ba\u8cea\u91cf\u4f4e\u52a3\uff0c\u4e0d\u53ef\u4fe1\u53ca\u5177\u6709\u8aa4\u5c0e\u6027\uff0c\u4e26\u9700\u8981\u6392\u9664\u9019\u985e\u5167\u5bb9\uff0c\u56e0\u70ba\u5b83\u5011\u4e0d\u80fd\u7d66\u7528\u6236\u5e36\u4f86\u826f\u597d\u7684\u7528\u6236\u9ad4\u9a57<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482d53e elementor-widget elementor-widget-spacer\" data-id=\"482d53e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8951a73 elementor-widget elementor-widget-text-editor\" data-id=\"8951a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\">Google \u641c\u7d20\u7d50\u679c\u6392\u540d<\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\">\u7576 Google \u8a55\u4f30\u7db2\u9801\u4e26\u4f5c\u51fa\u6392\u540d\u6642\uff0cGoogle \u7b97\u6cd5\u6703\u70ba\u7528\u6236\u9810\u8a2d\u4e00\u7cfb\u5217\u7684\u63d0\u793a\u4fe1\u865f\u3002\u5728\u8a0e\u8ad6\u6392\u540d\u56e0\u7d20\u6642\uff0c\u6211\u5011\u6703\u7c21\u55ae\u7684\u754c\u5b9a\u90a3\u4e9b\u8cc7\u8a0a\u53ca\u67d0\u6bb5\u5167\u5bb9\u5728Google\u641c\u7d22\u4e2d\u767c\u63ee\u6700\u5927\u7684\u6548\u7528\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u6211\u5011\u6703\u5f9e\u4f60\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u5354\u52a9\u4f60\u6539\u5584\u6587\u7ae0\u5167\u5bb9\uff0c\u7db2\u7ad9\u548c\u5f62\u8c61\uff0c\u6709\u6548\u7387\u5730\u63d0\u9ad8 Google \u7684\u8a55\u4f30\u5206\u6578\uff0c\u5f9e\u800c\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u7372\u5f97\u66f4\u9ad8\u7684\u6392\u540d\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25eb3b2 elementor-widget elementor-widget-spacer\" data-id=\"25eb3b2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59927b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59927b6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bef993\" data-id=\"8bef993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eec29ad elementor-widget elementor-widget-image\" data-id=\"eec29ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/on-page-seo-2-1024x550.png\" class=\"attachment-large size-large wp-image-6691\" alt=\"on page seo\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/on-page-seo-2-1024x550.png 1024w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/on-page-seo-2-300x161.png 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/on-page-seo-2-768x412.png 768w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/on-page-seo-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b194908 elementor-widget elementor-widget-text-editor\" data-id=\"b194908\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 18pt;\">\u9801\u9762\u4e0a\u7684SEO (On-page SEO)<\/span><\/h3><p><span style=\"font-size: 14pt;\"><span style=\"color: #333333;\">\u6307Google \u5f9e\u7db2\u7ad9\u53ca\u9801\u9762\u4e0a\u627e\u5230\u7684\u63d0\u793a\u4fe1\u865f\uff0c\u9019\u4ea6\u662f\u6211\u5011\u6700\u5bb9\u6613\u53ef\u4ee5\u6539\u9032\u512a\u5316\u7684\u3002<\/span><\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u5167\u5bb9\u512a\u5316 (Content Optimization for SEO)<\/strong><\/span><\/h4><ul><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u6a19\u984c<\/strong> &#8211; \u9801\u9762\u4e0a\u7684\u6a19\u984c (Meta title) \u548c\u6a19\u984c (Heading) \u5c0d Google \u4f86\u8aaa\u662f\u975e\u5e38\u91cd\u8981\u7684\u4fe1\u865f\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u8907\u88fd\u5167\u5bb9<\/strong> (Content Copy) &#8211; Google\u76ee\u7684\u662f\u5c0b\u627e\u512a\u8cea\uff0c\u6e96\u78ba\uff0c\u53ef\u4fe1\u7684\u5167\u5bb9\uff0c\u9019\u4e9b\u5167\u5bb9\u53ef\u70ba\u7528\u6236\u5e36\u4f86\u5be6\u8cea\u7528\u8655\u6216\u5229\u76ca\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u8c50\u5bcc\u5167\u5bb9<\/strong> &#8211; \u96a8\u8457\u7db2\u7d61\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u5177\u591a\u5a92\u9ad4\u6027\uff0c\u7528\u6236\u671f\u671b\u66f4\u591a\u7684\u5167\u5bb9\uff0c\u800c Google \u4ea6\u5e0c\u671b\u5411\u8a2a\u5ba2\u63d0\u4f9b\u66f4\u591a\u5167\u5bb9\u3002\u56e0\u6b64\uff0cGoogle\u5728\u5c0b\u627e\u5927\u91cf\u6587\u5b57\u7684\u540c\u6642\uff0c\u4ea6\u66f4\u5e0c\u671b\u63d0\u4f9b\u5716\u50cf\uff0c\u8072\u97f3\u548c\u8996\u983b\uff0c\u589e\u52a0\u7db2\u7ad9\u8207\u7528\u6236\u7684\u4e92\u52d5\u6027\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5167\u90e8\u93c8\u63a5<\/strong> &#8211; \u8981\u6709\u6e05\u6670\uff0c\u6709\u7cfb\u7d71\u548c\u7c21\u55ae\u7684\u93c8\u7d50\u3002 Google \u4f9d\u9760\u5167\u90e8\u93c8\u63a5\u4f86\u78ba\u5b9a\u4f60\u7db2\u7ad9\u4e0a\u6700\u91cd\u8981\u7684\u5167\u5bb9\uff0c\u4ea6\u4f9d\u9760\u5167\u90e8\u93c8\u63a5\u4f86\u67e5\u627e\u7db2\u7ad9\u4e0a\u7684\u6240\u6709\u9801\u9762\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u65b0\u9bae\u611f<\/strong> &#8211; \u5b9a\u671f\u66f4\u65b0\u5167\u5bb9\uff0c\u53ef\u4ee5\u5411Google\u8868\u793a\u6709\u6700\u65b0\u4fe1\u606f\u3002Google \u5e0c\u671b\u63d0\u4f9b\u76f8\u95dc\u4e14\u6e96\u78ba\u53ca\u6700\u65b0\u7684\u7d50\u679c\u4f86\u6eff\u8db3\u7528\u6236\u9700\u6c42\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u7ad9\u5916\u93c8\u7d50<\/strong> &#8211; Google \u5229\u7528\u9019\u4e9b\u93c8\u63a5\u4f86\u91d0\u5b9a\u5167\u5bb9\u7684\u771f\u78ba\u6027\uff0c\u4e26\u78ba\u8a8d\u4f5c\u8005\u548c\u7db2\u7ad9\u7684\u4fe1\u8b7d\u3002\u7121\u8ad6\u5982\u4f55\uff0c\u7ad9\u5916\u93c8\u63a5\u5c0d Google \u90fd\u662f\u4e00\u500b\u975e\u5e38\u6b63\u9762\u7684\u4fe1\u865f\u3002<\/span><\/li><\/ul><h4><span style=\"font-size: 18pt;\"><strong>\u6280\u8853\u641c\u7d22\u5f15\u64ce\u512a\u5316 (Technical SEO)<\/strong><\/span><\/h4><ul><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u901f\u5ea6<\/strong> &#8211; \u6c92\u6709\u8a2a\u5ba2\u662f\u559c\u6b61\u7b49\u7684\uff0c\u56e0\u6b64 Google \u6703\u5f15\u5c0e\u7528\u6236\u81f3\u4e0b\u8f09\u901f\u5ea6\u6bd4\u8f03\u5feb\u7684\u7db2\u7ad9\u3002\u6240\u4ee5\u8981\u78ba\u4fdd\u5373\u4f7f\u5728\u7db2\u901f\u8f49\u6162\u7684\u60c5\u6cc1\u4e0b\uff0c\u7db2\u7ad9\u5167\u5bb9\u4ecd\u7136\u53ef\u4ee5\u5feb\u901f\u4e0b\u8f09\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u9069\u5408\u79fb\u52d5\u8a2d\u5099<\/strong> &#8211; \u5167\u5bb9\u9700\u8981\u5438\u5f15\uff0c\u4e26\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u63d0\u4f9b\u826f\u597d\u7684\u7528\u6236\u9ad4\u9a57\u3002\u73fe\u5728\u7684 Google \u6aa2\u7d22 (index) \u662f\u4ee5\u79fb\u52d5\u8a2d\u5099\u4f5c\u512a\u5148\u7684\uff0c\u56e0\u6b64\u79fb\u52d5\u8a2d\u5099\u7684\u76f8\u914d\u7a0b\u5ea6\uff0c\u5c0d\u6392\u4f4d\u6709\u5f88\u5927\u5f71\u97ff\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u4ee3\u78bc\u8cea\u91cf<\/strong> &#8211; Google \u9700\u8981\u7c21\u6f54\u7684\u4ee3\u78bc\uff0c\u4ee5\u4fbf\u6709\u6548\u5730\u7406\u89e3\u5167\u5bb9\u3002\u4f8b\u5982 Google \u5bb9\u6613\u201c\u7406\u89e3\u201d \u67d0\u4e9b\u7de8\u7a0b\u8a9e\u8a00(\u5c31\u662f HTML \u8f03 JavaScript \u597d)\uff0c\u4f46\u4e26\u4e0d\u8868\u793a\u4e0d\u61c9\u8a72\u5728\u7db2\u7ad9\u4e0a\u4f7f\u7528HTML \uff0c\u53ea\u662f\u9700\u8981\u78ba\u4fddGoogle \u5728\u6bcf\u7a2e\u60c5\u6cc1\u4e0b\u90fd\u80fd\u6709\u6548\u5730\u8a2a\u554f\u6240\u6709\u5167\u5bb9\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5b89\u5168\u6027<\/strong> &#8211; \u5b89\u5168\u6027\u8207\u53ef\u4fe1\u6027\u662f\u5c0d\u7b49\u7684\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><span style=\"font-size: 14pt; color: #333333;\"><strong>schema.org \u6a19\u8a18<\/strong> &#8211; schema.org \u6a19\u8a18<\/span>\u662f\u4e00\u7a2e\u7d50\u69cb\u5316\u7684\u6578\u64da\u8a5e\u5f59\u8868\uff0c\u7528\u65bc\u5b9a\u7fa9\u4e92\u806f\u7db2\uff08\u7db2\u9801\uff0c\u96fb\u5b50\u90f5\u4ef6\u7b49\uff09\u4e0a\u7684\u5be6\u9ad4\uff0c\u52d5\u4f5c\u548c\u95dc\u4fc2\u3002\u9019\u8a5e\u5f59\u8868\u4f7f\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u7406\u89e3\u7db2\u9801\u4e0a\u4e3b\u984c\uff08\u5be6\u9ad4\uff09\u80cc\u5f8c\u7684\u542b\u7fa9\uff0c\u5f9e\u800c\u70ba\u7528\u6236\u63d0\u4f9b\u66f4\u597d\u9ad4\u9a57\u3002<\/span><p><span style=\"font-size: 14pt; color: #333333;\">\u96a8\u8457Google\u7e7c\u7e8c\u69cb\u5efa\u66f4\u5177\u8a9e\u7fa9\u7684\u7db2\u7ad9\uff0c\u9019\u4e9b\u6a19\u8a18\u5728\u4e92\u806f\u7db2\u901a\u4fe1\u4e2d\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u6709\u50f9\u503c\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u6dfb\u52a0\u67b6\u69cb\u6a19\u8a18\u5f8c\uff0cGoogle\u4ee5 Rich Snippets \u4fe1\u606f\u7684\u5f62\u5f0f\u6dfb\u52a0\u5728\u60a8\u7db2\u7ad9\u7684\u641c\u7d22\u7d50\u679c\u4e0a\uff0c\u9019\u4e9b\u4fe1\u606f\u5df2\u7d93\u5f97\u5230\u8b49\u660e\u53ef\u4ee5\u5e6b\u52a9\u63d0\u9ad8\u81ea\u7136\u641c\u7d22\u7d50\u679c\u7684\u9ede\u64ca\u7387\u3002Schema.org \u6a19\u8a18\u9084\u6709\u201c\u7cbe\u9078\u6458\u8981\u201d (Featured Snippet) \u6216\u201c\u5feb\u901f\u89e3\u7b54\u201d (Quick Answer)\uff0c\u53ef\u4ee5\u975e\u5e38\u6709\u6548\u7684\u63a8\u9ad8\u5728 SERP \u7684\u6392\u540d\u3002\u00a0<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867a172 elementor-widget elementor-widget-spacer\" data-id=\"867a172\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8785255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8785255\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eebaa9\" data-id=\"1eebaa9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104db3e elementor-widget elementor-widget-image\" data-id=\"104db3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"313\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/unnamed-3.png\" class=\"attachment-large size-large wp-image-6684\" alt=\"off page SEO\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/unnamed-3.png 480w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/unnamed-3-300x196.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fce5e4 elementor-widget elementor-widget-text-editor\" data-id=\"7fce5e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 18pt;\">\u9801\u9762\u5916SEO (Off-page SEO)<\/span><\/h3><p><span style=\"font-size: 14pt; color: #333333;\">\u9801\u9762\u4e0aSEO\u662f\u6307\u53ef\u4ee5\u5728\u81ea\u5df1\u7684\u7db2\u9801\u4e0a\u512a\u5316\u7684\u56e0\u7d20\uff0c\u5982\u66f4\u6539\u7db2\u9801\u5167\u5bb9\u6216\u4ee3\u78bc\u3002\u800c\u9801\u9762\u5916SEO\u662f\u6307\u5728\u7db2\u7ad9\u5916\u9032\u884c\u512a\u5316\u6d3b\u52d5\uff0c\u4f8b\u5982\u4f86\u81ea\u53e6\u4e00\u500b\u7db2\u7ad9\u7684\u53cd\u5411\u93c8\u63a5\u53ca\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u9801\u9762\u93c8\u63a5\u3002<\/span><\/p><p>\u00a0<\/p><h4><span style=\"font-size: 18pt;\"><strong>\u5165\u7ad9\u93c8\u63a5 (Inbound Links)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u9019\u662f\u6700\u5927\u6700\u6709\u6548\u7684\u7ad9\u5916\u6d3b\u52d5 &#8211; \u5c07\u7db2\u9801\u53cd\u5411\u93c8\u63a5\u5230\u76f8\u95dc\u7684\u6b0a\u5a01\u7db2\u7ad9\uff0c\u53ef\u5411Google\u767c\u51fa\u5f37\u70c8\u7684\u4fe1\u865f\uff0c\u8868\u660e\u8a72\u5167\u5bb9\u53d7\u6b61\u8fce\u800c\u4e14\u503c\u5f97\u67e5\u770b\u3002\u6211\u5011\u53ef\u4ee5\u5c07\u93c8\u63a5\u8996\u70ba\u201c\u6295\u7968\u201d\uff0c\u4eba\u5011\u628a\u559c\u6b61\u53ca\u6709\u7528\u6709\u50f9\u503c\u7684\u6587\u7ae0\u53ca\u5167\u5bb9\u93c8\u63a5\u5230\u4ed6\u5011\u7db2\u7ad9\u6216\u793e\u4ea4\u5a92\u9ad4\u5e33\u6236\u4e2d\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u66f4\u591a\u7684\u93c8\u63a5 = \u66f4\u591a\u201c\u652f\u6301\u5ea6\u201d\uff0c\u76f8\u5c0d\u6709\u95dcE-A-T\u7684\u90e8\u5206\uff0c\u5c31\u662f \u201c\u5167\u5bb9\u201d\uff0c\u201d\u7db2\u7ad9\u201d \u548c \u201c\u4f5c\u8005\u201d \u662f\u503c\u5f97\u4fe1\u8cf4\u7684\u3002<\/span><\/p><ul><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u6b0a\u5a01\u6027\u93c8\u7d50 Link Authority<\/strong> &#8211; \u5f9e\u5177\u6709\u8f03\u9ad8\u6b0a\u5a01\u6027\u7684\u7db2\u7ad9\u4e0a\u7372\u5f97\u93c8\u63a5\u6bd4\u5f9e\u8f03\u4f4e\u5f97\u5206\u7684\u7db2\u7ad9\u4e0a\u7372\u5f97\u93c8\u63a5\u5177\u6709\u66f4\u9ad8\u50f9\u503c\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u93c8\u7d50\u7684\u76f8\u95dc\u6027<\/strong> <strong>Link Relevancy<\/strong> &#8211; Google \u50be\u5411\u65bc\u5f9e\u76f8\u95dc\u7db2\u7ad9\u4e2d\u53d6\u5f97\u93c8\u7d50\uff1a\u540c\u4e00\u884c\u696d\uff0c\u6216\u662f\u53ef\u9760\u7684\u65b0\u805e\uff0c\u8a55\u8ad6\u6216\u8ad6\u58c7\u7db2\u7ad9\u4e2d\u7684\u93c8\u7d50\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u9801\u9762\u7684\u76f8\u95dc\u6027 Page Relevancy<\/strong>\u00a0\u2013 Google \u6703\u67e5\u770b\u93c8\u7d50\u5468\u908a\u7684\u5167\u5bb9\uff0c\u4e26\u8a55\u4f30\u8a72\u5167\u5bb9\u8207\u4f60\u7684\u5167\u5bb9\u7684\u76f8\u95dc\u6027\u3002\u4f86\u81ea\u9ad8\u5ea6\u76f8\u95dc\u5167\u5bb9\u7684\u93c8\u7d50\u53ef\u767c\u51fa\u66f4\u5f37\u70c8\u7684\u4fe1\u865f\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u6ce8\u5165\u93c8\u7d50\u7684\u6587\u5b57 Anchor Text<\/strong> &#8211; \u76f8\u95dc\u9644\u4e0a\u93c8\u7d50\u7684\u6587\u5b57\uff08\u4eba\u5011\u55ae\u64ca\u4ee5\u8a2a\u554f\u93c8\u63a5\u7684\u6587\u672c\uff09\u662f\u4e00\u500b\u91cd\u8981\u4fe1\u865f\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u5e6b\u52a9 Google\u66f4\u597d\u5730\u7406\u89e3\u6bcf\u500b\u93c8\u63a5\u7684\u524d\u5f8c\u5167\u5bb9\u3002<\/span><\/li><\/ul><h4><span style=\"font-size: 18pt;\"><strong>\u793e\u4ea4\u5e73\u53f0<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u5206\u4eab\u5167\u5bb9\uff0c\u8b93\u7528\u6236\u570d\u7e5e\u5167\u5bb9\u8a0e\u8ad6\u5206\u4eab\uff0c\u5c31\u662f\u5411 Google \u767c\u51fa\u4fe1\u865f\uff0c\u8868\u793a\u8a72\u5167\u5bb9\u6709\u7528\u4e26\u53d7\u7559\u610f\u3002\u800c\u4e14\uff0c\u7576\u5411\u7528\u6236\u63a8\u85a6\u5167\u5bb9\u4f5c\u70ba\u89e3\u6c7a\u65b9\u6848\u6642\uff0c\u6709\u7528\u548c\u53d7\u5230\u8b9a\u8cde\u662f\u5167\u5bb9\u662f\u6703\u512a\u5148\u63a8\u85a6\u7684\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u672a\u6709\u93c8\u7d50\u7684\u95dc\u806f (Unlinked Brand Mentions)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u7576\u7b2c\u4e09\u65b9\u63d0\u53ca\u4f60\u7684\u54c1\u724c\uff0c\u5c31\u7b97\u6c92\u6709\u93c8\u7d50\uff0c\u4e5f\u53ef\u4ee5\u5411Google\u767c\u51fa\u4fe1\u865f\u3002 Google\u6703\u77e5\u9053\u6709\u4eba\u5728\u7559\u610f\u4e26\u8ac7\u8ad6\u4f60\u7684\u54c1\u724c<\/span>\u3002<\/p><h4><span style=\"font-size: 18pt;\">\u6709\u5f71\u97ff\u529b\u71df\u92b7 (Influencer Marketing)<\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u7576\u884c\u696d\u4e2d\u6709\u5177\u5f71\u97ff\u529b\u4eba\u58eb\u6216\u7db2\u7d61\u7d05\u4eba\u8ac7\u8ad6\u4f60\u7684\u54c1\u724c\u4e26\u5f15\u7528\u4f60\u7684\u5167\u5bb9\u6642\uff0c\u4ed6\u5011\u53ef\u4ee5\u70ba\u4f60\u4f5c\u51fa\u4e00\u4e9b\u884c\u696d\u4fdd\u8a3c\u3002\u503c\u5f97\u4fe1\u8cf4\u7684\u6b0a\u5a01\u5c08\u5bb6\uff0c\u53ef\u52a9\u4f60\u63d0\u5347\u4f60\u7684\u54c1\u724c\u53ca\u5167\u5bb9\u4f5c\u8005\u5728 Google \u7b97\u6cd5\u4e2d\u7684\u4fe1\u8b7d\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u4fe1\u4efb\u63d0\u793a (Trust Signals)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u4fe1\u4efb\u63d0\u793a\u53cd\u6620\u7d66 Google, \u4f60\u7684\u54c1\u724c\uff0c\u7522\u54c1\u548c\u5167\u5bb9\u662f\u53d7\u5230\u7528\u6236\u6216\u5ba2\u6236\u6b61\u8fce\u3002\u4fe1\u4efb\u63d0\u793a\u53ef\u4ee5\u662f\u7522\u54c1\u548c\u670d\u52d9\u7684\u8a55\u50f9\uff0c\u8ad6\u58c7\u4e2d\u7684\u6b63\u9762\u610f\u898b\uff0c\u5728\u7db2\u8a8c\u4e0a\u7684\u8a55\u8ad6\u7b49\u3002\u7e3d\u4e4b\uff0c\u5c31\u662f\u7528\u6236\u5c0d\u4f60\u7684\u7522\u54c1\uff0c\u670d\u52d9\uff0c\u54c1\u724c\u6216\u5167\u5bb9\u7684\u6240\u6709\u6b63\u9762\u52d5\u4f5c\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dc9610 elementor-widget elementor-widget-spacer\" data-id=\"8dc9610\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd2e44e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd2e44e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e036454\" data-id=\"e036454\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b13a397 elementor-widget elementor-widget-image\" data-id=\"b13a397\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"473\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1.jpg\" class=\"attachment-large size-large wp-image-6700\" alt=\"what is seo\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1.jpg 900w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1-300x158.jpg 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/website-seo-1-768x404.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bc7d5 elementor-widget elementor-widget-text-editor\" data-id=\"96bc7d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\">SEO \u7684\u904b\u4f5c<\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\">SEO \u4e3b\u984c\u4e0a\u6700\u666e\u904d\u7684\u554f\u984c \u201c\u4ec0\u9ebc\u662f SEO\uff0cSEO \u600e\u6a23\u904b\u4f5c\uff1f\u201d \u6211\u5011\u672c\u6587\u7ae0\u7684\u524d\u90e8\u5206\u5df2\u7d93\u7c21\u8981\u8b1b\u89e3\u4e86\u3002\u672c\u90e8\u5206\u5c07\u6703\u6df1\u5165\u89e3\u91cbSEO \u7684\u904b\u4f5c\u539f\u7406\u53ca\u5177\u9ad4\u512a\u5316\u5de5\u4f5c\uff0c\u600e\u6a23\u512a\u5316\u624d\u662f Google \u8a8d\u70ba\u6709\u50f9\u503c\uff0c\u6700\u76f8\u95dc\u53ca\u6709\u7528\uff0c\u5c07\u4f60\u7684\u7db2\u9801\u6392\u4f4d\u63a8\u9ad8\u63a8\u85a6\u7d66\u7528\u6236\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u6211\u5011\u53ef\u4ee5\u5c07\u512a\u5316\u5de5\u4f5c\u5206\u70ba\u4e09\u500b\u4e3b\u8981\u904b\u4f5c\u9818\u57df\uff1a\u6280\u8853\uff0c\u5167\u5bb9\u548c\u93c8\u63a5\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c71b9 elementor-widget elementor-widget-spacer\" data-id=\"92c71b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4672617 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4672617\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d10746\" data-id=\"2d10746\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baacbd2 elementor-widget elementor-widget-image\" data-id=\"baacbd2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"176\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/technical-audit-1.png\" class=\"attachment-large size-large wp-image-6696\" alt=\"technical seo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f8d2d elementor-widget elementor-widget-text-editor\" data-id=\"e4f8d2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 18pt;\"><strong>\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316 (Technical SEO)<\/strong><\/span><\/h3><p><span style=\"font-size: 14pt; color: #333333;\">\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316\uff08SEO\uff09\u5c31\u662f\u63d0\u9ad8\u5167\u5bb9\u7684\u57fa\u790e\u67b6\u69cb\u7684\u8cea\u7d20\u3002\u597d\u7684\u6280\u8853\u6027\u641c\u7d22\u5f15\u64ce\u512a\u5316 (SEO) \u5c31\u662f\u4ee4 Google\u53ef\u4ee5\u8f15\u9b06\u627e\u5230\u4f60\u7684\u5167\u5bb9\uff0c\u800c\u4e14\u4e5f\u5bb9\u6613\u8a8d\u77e5\u53ca\u7406\u89e3\u5167\u5bb9\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u6280\u8853\u641c\u7d22\u5f15\u64ce\u512a\u5316\u600e\u6a23\u505a\uff1f<\/strong><\/span><\/h4><ul><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u53ef\u53d6\u6027 (Crawlability)<\/strong> &#8211; Google \u9700\u8981\u8a2a\u554f\u4f60\u7684\u7db2\u9801\uff0c\u6d88\u5316\u4e26\u7406\u89e3\u4f60\u7684\u5167\u5bb9\u3002\u8853\u8a9e \u201c\u6293\u53d6\u201d (crawl) \u57fa\u672c\u4e0a\u662f\u6307\u8a2a\u554f\u548c\u95b1\u8b80\u7db2\u9801\u3002\u8209\u4f8b\uff1a\u7db2\u7ad9\u4e2d\u6709\u4e9b .txt \u6587\u6a94\u7684\u5167\u5bb9\uff0c\u6216\u4ed8\u8cbb\/\u767b\u5165\u9801\u5f8c\u9762\u7684\u7248\u9762\uff0c\u9019\u4e9b\u5167\u5bb9\u6c92\u6709\u6388\u6b0a\u5141\u8a31 Google \u6293\u53d6\uff0c\u9019\u6a23 Google \u5c31\u6c92\u6cd5\u77e5\u9053\u5167\u5bb9\uff0c\u5c07\u5167\u5bb9\u5728\u641c\u7d22\u7d50\u679c\u4e2d\u63a8\u85a6\u7d66\u7528\u6236\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u53ef\u7d22\u5f15\u6027 (Indexability)<\/strong> \u2013 \u7576 Google \u767c\u73fe\u4f60\u7684\u9801\u9762\u5f8c\uff0c\u9700\u8981\u78ba\u4fdd\u4f60\u5e0c\u671b\u9019\u7db2\u9801\u5411\u5176\u7528\u6236\u986f\u793a\u3002\u8a2d\u7f6e\u9801\u9762\u9802\u90e8\u7684\u76ee\u9304\u6a19\u8a18 (noindex tag) \u5c31\u53ef\u4ee5\u6307\u793a Google \u662f\u5426\u5c07\u7db2\u9801\u986f\u793a\u5728\u641c\u7d22\u7d50\u679c\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u7db2\u7ad9\u67b6\u69cb (Site Architecture)<\/strong> &#8211; \u7db2\u7ad9\u7684\u67b6\u69cb\u9700\u8981\u7cbe\u7c21\uff0c\u5206\u6bb5\uff0c\u985e\u5225\u8981\u6709\u7cfb\u7d71\u548c\u7d44\u7e54\u4f7f Google \u53ef\u4ee5\u8f15\u6613\u7406\u89e3\u6bcf\u500b\u9801\u9762\u3002\u5982\u679c\u7db2\u7ad9\u5167\u6709\u5404\u5225\u9801\u9762\u6c92\u6709\u6307\u5411\u5176\u4ed6\u9801\u9762\u7684\u5167\u90e8\u93c8\u63a5\uff0cGoogle \u5247\u5f88\u96e3\u627e\u5230\u9019\u4e9b\u9801\u9762\u3002\u5c31\u7b97\u627e\u5230\u9019\u4e9b\u9801\u9762\uff0c\u4e5f\u6703\u8a8d\u5b9a\u70ba\u50f9\u503c\u4f4e\u3002\u51fa\u8272\u7684\u7db2\u7ad9\u9ad4\u7cfb\u67b6\u69cb\u8b93\u7528\u6236\u6709\u66f4\u6eff\u610f\u7684\u9ad4\u9a57\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u67b6\u69cb\u6a19\u8a18 (Schema Markup)<\/strong> &#8211; \u67b6\u69cb\u6a19\u8a18\u53ef\u4ee5\u6bd4\u55bb\u70ba Google \u6bcd\u8a9e\u822c\u91cd\u8981\u3002\u67b6\u69cb\u6a19\u8a18\u4ee5\u6613\u65bc\u7406\u89e3\u7684\u65b9\u5f0f\u5411 Google \u89e3\u91cb\u5167\u5bb9\uff0c\u5f9e\u800c\u66f4\u6613\u7406\u89e3\u548c\u6d88\u5316\u3002Google \u4ea6\u6709\u63d0\u4f9b\u5de5\u5177\u8b93\u6211\u5011\u81ea\u884c<a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" rel=\"nofollow noopener\" target=\"_blank\">\u6e2c\u8a66\u9801\u9762\u4e0a\u7684\u67b6\u69cb\u6a19\u8a18<\/a>\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u901f\u5ea6 (Speed)<\/strong> &#8211; \u6bcf\u500b\u9801\u9762\u90fd\u9700\u8981\u5feb\u901f\u52a0\u8f09\u3002Google \u4e86\u89e3\u6bcf\u500b\u7528\u6236\u90fd\u4e0d\u60f3\u7b49\u5f85\uff0c\u6240\u4ee5 Google \u63a8\u85a6\u52a0\u8f09\u901f\u5ea6\u5feb\u7684\u7db2\u9801\uff0c\u8b93\u7528\u6236\u6709\u66f4\u597d\u7684\u9ad4\u9a57\u3002 Google\u4ea6\u6709\u63d0\u4f9b\u5de5\u5177\u8b93\u6211\u5011\u81ea\u884c<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" rel=\"nofollow noopener\" target=\"_blank\">\u6e2c\u8a66\u7db2\u9801\u7684\u52a0\u8f09\u901f\u5ea6<\/a>\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u914d\u5408\u79fb\u52d5\u8a2d\u5099 (Mobile-friendliness)<\/strong> &#8211; \u7db2\u7ad9\u4e0a\u7684\u6bcf\u500b\u9801\u9762\u90fd\u5fc5\u9700\u80fd\u914d\u5408\u79fb\u52d5\u8a2d\u5099\u3002\u7528\u6236\u5fc5\u9700\u80fd\u5f9e\u79fb\u52d5\u8a2d\u5099\u4e0a\u8f15\u9b06\u67e5\u770b\u7db2\u7ad9\u5167\u5bb9\u3002 Google \u6703\u6839\u64da\u7db2\u9801\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u7684\u6027\u80fd\u548c\u8868\u73fe\u4f86\u8a55\u4f30\u7db2\u7ad9\uff0c\u56e0\u6b64\u9019\u65b9\u9762\u4e00\u5b9a\u8981\u505a\u597d\u3002 \u4f60\u5011\u53ef\u4ee5\u5728\u9019\u93c8\u63a5\u9023\u63a5 Google <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" rel=\"nofollow noopener\" target=\"_blank\">\u6e2c\u8a66\u7db2\u9801\u7684\u79fb\u52d5\u8a2d\u5099\u914d\u5408\u5ea6<\/a>\u3002<\/span><\/li><li><span style=\"font-size: 14pt; color: #333333;\"><strong>\u7528\u6236\u4ecb\u9762 (User Interface)<\/strong> \u2013 \u6b63\u5982\u6211\u5011\u5728\u524d\u9762\u7db2\u7ad9\u8a55\u4f30\u90e8\u5206\u6240\u63d0\u5230\uff0cGoogle \u5e0c\u671b\u63a8\u85a6\u5728\u8a2d\u8a08\u548c\u7528\u6236\u4ecb\u9762\u65b9\u9762\u90fd\u6709\u5438\u5f15\u529b\u7684\u7db2\u7ad9\u3002 \u7db2\u7ad9\u8a2d\u8a08\u9700\u8981\u4ee4\u7528\u6236\u767b\u9678\u60a8\u7684\u7db2\u7ad9\u5f8c\uff0c\u767c\u89ba\u5f88\u6709\u5438\u5f15\u529b\u548c\u50f9\u503c\uff0c\u5167\u5bb9\u6e05\u6670\u8c50\u5bcc\uff0c\u5bb9\u6613\u7406\u89e3\u53ca\u638c\u63e1\u7db2\u7ad9\u7684\u6240\u6709\u529f\u80fd\u548c\u9078\u9805\uff0c\u540c\u6642\u517c\u5099\u4e92\u52d5\u6027\uff0c\u4ee4\u7528\u6236\u5728\u7db2\u7ad9\u505c\u7559\u6642\u9593\u9577\u4e00\u9ede\u3002<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e742250 elementor-widget elementor-widget-spacer\" data-id=\"e742250\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a5b703 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a5b703\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-525895e\" data-id=\"525895e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f104aa3 elementor-widget elementor-widget-image\" data-id=\"f104aa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/header-1210x423-2-1024x358.jpg\" class=\"attachment-large size-large wp-image-6704\" alt=\"content SEO\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/header-1210x423-2-1024x358.jpg 1024w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/header-1210x423-2-300x105.jpg 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/header-1210x423-2-768x268.jpg 768w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/header-1210x423-2.jpg 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2bb2b elementor-widget elementor-widget-text-editor\" data-id=\"6e2bb2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\"><strong>\u5167\u5bb9\u641c\u7d22\u5f15\u64ce\u512a\u5316 (Content SEO)<\/strong><\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\"><b>\u5143\u6a19\u984c\u548c\u5143\u63cf\u8ff0 (Meta titles and Meta descriptions)<\/b> &#8211; \u9801\u9762\u4e0a\u7684\u5143\u6a19\u984c\u8207\u5143\u63cf\u8ff0\u5c31\u597d\u50cf\u662f\u5ba3\u50b3\u6a19\u8a9e\uff0c\u5438\u5f15\u8a2a\u5ba2\u9032\u5165\u7db2\u9801\u3002\u5b83\u5011\u5c31\u662f Google \u5728\u641c\u7d22\u7d50\u679c\u4e2d\u5411\u7528\u6236\u986f\u793a\u7684\u5167\u5bb9\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u6240\u4ee5\u6e05\u6670\u6e96\u78ba\u5730\u63cf\u8ff0\u9801\u9762\u53ca\u5167\u5bb9\uff0c\u53ca\u660e\u78ba\u7684\u6a19\u984c\u6700\u70ba\u91cd\u8981\uff0c\u56e0\u70ba\u9019\u662f\u76f4\u63a5\u5f71\u97ff\u4ed6\u5011\u6703\u5426\u9ede\u64ca\u4f60\u7684\u7db2\u9801\u7684\u610f\u6b32\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u5143\u6a19\u984c\u548c\u5143\u63cf\u8ff0\u672c\u8cea\u4e0a\u662f\u7528\u4f86\u5438\u5f15\u7528\u6236\uff0c\u4f46\u5176\u5be6\u540c\u6642\u9084\u53ef\u4ee5\u5e6b\u52a9 Google \u66f4\u5bb9\u6613\u7406\u89e3\u6bcf\u500b\u9801\u9762\u7684\u5167\u5bb9\u548c\u4e3b\u984c\u3002\u5728\u6700\u7406\u60f3\u7684\u60c5\u6cc1\u4e0b\uff0c\u6a19\u984c\u76e1\u53ef\u80fd\u5305\u62ec\u7528\u6236\u641c\u7d22\u7684\u4e3b\u8981\u95dc\u9375\u5b57\u3002\u95dc\u9375\u5b57\u5728Google \u7b97\u6cd5\u975e\u5e38\u91cd\u8981\uff0c\u5c0d\u7528\u6236\u4e5f\u662f\u4e00\u6a23\uff1b\u7528\u6236\u641c\u7d22\u6642\u6703\u611f\u5230\u66f4\u52a0\u8f15\u9b06\uff0c\u4e26\u4e14\u66f4\u7528\u6236\u9ede\u64ca\u5305\u542b\u4ed6\u5011\u5728\u641c\u7d22\u4e2d\u4f7f\u7528\u7684\u55ae\u8a5e\u7684\u6a5f\u7387\u6703\u9ad8\u4e00\u9ede\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-269ea51 elementor-widget elementor-widget-text-editor\" data-id=\"269ea51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-size: 18pt;\"><strong>\u6a19\u984c (Heading)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u7528\u6236\u8a2a\u554f\u9801\u9762\u6642\u770b\u5230\u7684\u6a19\u984c\u5c0d Google \u540c\u6a23\u91cd\u8981\u3002\u8ddf\u5143\u6a19\u984c\u4e00\u6a23\uff0c\u7db2\u9801\u6a19\u984c\u5fc5\u9808\u6e05\u695a\u660e\u78ba\uff0c\u4e0d\u80fd\u7a7a\u6cdb\u6216\u62bd\u8c61\uff0c\u4e26\u76e1\u91cf\u5305\u542b\u7528\u6236\u641c\u7d22\u7684\u95dc\u9375\u8a5e\u8a9e\u3002\u4e00\u500b\u76f8\u95dc\u6a19\u984c\u4e0d\u4f46\u53ef\u4ee5\u7d66 Google \u4e00\u500b\u91cd\u8981\u4fe1\u865f\uff0c\u540c\u6642\u4ea6\u65b9\u4fbf\u7528\u6236\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u5beb\u4f5c\u98a8\u683c (Writing Style)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u7db2\u9801\u5beb\u4f5c\u98a8\u683c\u8981\u7c21\u55ae\uff0c\u6e05\u6670\uff0c\u5c08\u6ce8 (simple, clear and focused)\u3002\u4f7f\u7528\u7c21\u77ed\u53e5\u5b50\uff0c\u5c07\u5167\u5bb9\u6709\u7cfb\u7d71\u53ca\u908f\u8f2f\u5730\u5206\u6210\u6bb5\u843d\uff0c\u8b39\u8a18\u5167\u5bb9\u8981\u8cbc\u984c\u3002\u7de8\u8f2f\u6587\u7ae0\u5167\u5bb9\uff0c\u4ee5\u4fbf\u8b58\u5225\u548c\u7406\u89e3\uff0c\u8b80\u8005\u53ef\u4ee5\u5feb\u901f\u627e\u5230\u6240\u9700\u5167\u5bb9\u548c\u4f7f\u7528\u8cc7\u6599\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u8c50\u5bcc\u7684\u5167\u5bb9 (Rich Content)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u76e1\u53ef\u80fd\u63d0\u4f9b\u8c50\u5bcc\u7684\u591a\u5a92\u9ad4\u5167\u5bb9\uff0c\u5982\u97f3\u983b\uff0c\u8996\u983b\u548c\u8b1b\u89e3\u8a73\u76e1\u5716\u50cf\u3002\u4f46\u662f Google \u7b97\u6cd5\u662f\u7121\u6cd5\u7406\u89e3\u5716\u7247\u6216\u8996\u983b\u7684\u5167\u5bb9\uff0c\u56e0\u6b64\uff0c\u7576\u7db2\u9801\u5305\u542b\u9019\u4e9b\u591a\u5a92\u9ad4\u5167\u5bb9\u6642\uff0c\u5c31\u8981\u540c\u6642\u63d0\u4f9b\u9069\u7576\u7684\u5143\u6a19\u8a18 (meta tags)\uff0c\u65b9\u4fbf Google \u53ca\u8996\u969c\u4eba\u58eb\u4e86\u89e3\u5716\u7247\/\u8996\u983b\u7684\u542b\u7fa9\u3002\u4f60\u9084\u53ef\u4ee5\u63d0\u4f9b\u6587\u5b57\u7248\u672c\uff0c\u8b93\u559c\u6b61\u6587\u5b57\u5167\u5bb9\u7684\u7528\u6236\u66f4\u5bb9\u6613\u4f7f\u7528\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u51fa\u7ad9\u93c8\u63a5 (Outbound Links)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u9019\u985e\u93c8\u63a5\u53ef\u4ee5\u78ba\u8a8d\u5167\u5bb9\u6e96\u78ba\u6027\u4e26\u540c\u6642\u9a57\u8b49\u5167\u5bb9\u548c\u4f5c\u8005\u8cc7\u6599\u7684\u4f86\u6e90\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u4f5c\u8005\u7684\u8eab\u4efd (Authorship)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u9069\u7576\u7684\u6642\u4faf\u63d0\u4f9b\u4f5c\u8005\u7684\u8eab\u4efd\u3002\u5982\u679c\u4ed6\u5011\u64c1\u6709\u51fa\u8272\u7684E-A-T\uff0c\u6703\u5e36\u4f86\u826f\u597d\u5370\u8c61\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u4e0b\u4e00\u6b65\u5c31\u662f\u78ba\u4fdd\u7db2\u7ad9\u6bcf\u500b\u7db2\u9801\u6574\u5408\u5167\u5bb9\u4e00\u81f4 (coherent) \uff0c\u7b56\u7565\u6027\u7d44\u5408\u3002\u9019\u6a23\u5c31\u53ef\u4ee5\u9032\u884c\u5167\u5bb9\u71df\u92b7 (content marketing)\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2da7e elementor-widget elementor-widget-spacer\" data-id=\"9a2da7e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b94d069 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b94d069\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef088fa\" data-id=\"ef088fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc9cb47 elementor-widget elementor-widget-image\" data-id=\"cc9cb47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/greatcontent-1024x683.jpg\" class=\"attachment-large size-large wp-image-6296\" alt=\"\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/greatcontent-1024x683.jpg 1024w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/greatcontent-300x200.jpg 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/greatcontent-768x512.jpg 768w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/greatcontent-1536x1024.jpg 1536w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/greatcontent.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf1527 elementor-widget elementor-widget-text-editor\" data-id=\"3bf1527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><h3><span style=\"font-size: 24pt;\">\u5145\u5be6\u5167\u5bb9 (Great Content)<\/span><\/h3><p><span style=\"font-size: 14pt; color: #333333;\">\u6bd4\u723e\u00b7\u84cb\u8328 Bill Gates \u66fe\u7d93\u8aaa\u904e\u7684\uff1a\u201c\u5167\u5bb9\u70ba\u738b\u201d\uff0c\u9019\u4ecd\u7136\u662f\u4e8b\u5be6\u3002 \u5982\u679c\u5c07\u9019\u53e5\u8a71\u5957\u5728\u641c\u7d22\u5f15\u64ce\u512a\u5316\u65b9\u9762\uff0c\u5c31\u662f\u5167\u5bb9\u8d8a\u597d\uff0c\u5728SERP\u4e2d\u7684\u6392\u4f4d\u5c31\u8d8a\u9ad8\u3002 \u5f88\u7c21\u55ae\uff01 \u4f46\u662f\uff0c\u600e\u6a23\u624d\u7b97\u662f\u51fa\u8272\u7684\u5167\u5bb9\uff1f<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u512a\u8cea\u7684\u5beb\u4f5c (Great Writing)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u6574\u7bc7\u5167\u5bb9\uff08\u6587\u5b57\uff0c\u97f3\u983b\u548c\u8996\u983b\uff09\uff0c\u90fd\u8981\u7528\u6b63\u78ba\u7684\u8a9e\u6cd5\uff0c\u82f1\u6587\u8981\u7559\u610f\u62fc\u5b57\u548c\u4e32\u5b57\uff0c\u4e2d\u6587\u5c31\u8981\u7559\u610f\u932f\u5225\u5b57\uff0c\u5beb\u4f5c\u683c\u5f0f\u8981\u6e05\u6670\u7c21\u6f54\u3002\u5beb\u4f5c\u98a8\u683c\u8981\u81ea\u7136\uff0c\u91dd\u5c0d\u8b80\u8005\uff0c\u4e0d\u8981\u70ba Google \u6392\u540d\u800c\u5617\u8a66\u4e0d\u65b7\u6dfb\u52a0\u95dc\u9375\u5b57\u4f86\u6b3a\u9a19 Google\uff08\u201c\u95dc\u9375\u5b57\u5145\u6578 keyword stuffing\u201d\uff09\u3002\u9019\u7a2e\u4f5c\u6cd5\u4e0d\u4f46\u4e0d\u80fd\u8d77\u4f5c\u7528\uff0c\u76f8\u53cd\u5730\u9084\u6703\u5e36\u4f86\u66f4\u5dee\u7684\u7528\u6236\u9ad4\u9a57\u548c\u5370\u8c61\u3002Google \u5e0c\u671b\u6e05\u9664\u6240\u6709\u9019\u985e\u7684\u6587\u7ae0\u3002\u96a8\u8457BERT\u7b49\u6700\u65b0\u6280\u8853\u7684\u767c\u5c55\uff0cGoogle \u5728\u8655\u7406\u81ea\u7136\u7684\u8a9e\u8a00\u65b9\u9762\u5c07\u6703\u66f4\u5b8c\u5584\u548c\u7406\u60f3 \u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u76f8\u806f\u6027 (Relevance)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">Google \u63a8\u85a6\u5167\u5bb9\u7d66\u7528\u6236\u6642\uff0c\u975e\u5e38\u8457\u91cd\u5c0d\u7528\u6236\u7684\u50f9\u503c\uff0c\u5373\u662f\u7db2\u9801\u7684\u5167\u5bb9\u8981\u6eff\u8db3\u53d7\u773e\u7684\u554f\u984c\uff0c\u4ea6\u8868\u793a\u8981\u6709\u9ad8\u5ea6\u76f8\u95dc\u7684\u4fe1\u606f\uff0c\u70ba\u7528\u6236\u7684\u554f\u984c\u63d0\u4f9b\u6709\u7528\u7684\u89e3\u6c7a\u65b9\u6848\u3002 \u7db2\u7ad9\u7684\u9577\u7dda\u8a08\u5283\u5c31\u662f\u6301\u7e8c\u4e0d\u65b7\u5730\u5275\u4f5c\u76f8\u95dc\u53ca\u6709\u7528\u7684\u5167\u5bb9\uff0c\u5411 Google \u8b49\u660e\u4e86\u60a8\u4e86\u89e3\u53d7\u773e\uff0c\u4e26\u4e14\u52aa\u529b\u70ba\u4ed6\u5011\u5e36\u4f86\u6709\u76ca\u7684\u5167\u5bb9\uff0c\u5f9e\u800c\u589e\u5f37\u4e86\u4fe1\u8b7d\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u56e0\u6b64\uff0c\u6211\u5011\u9700\u8981\u4e86\u89e3\u7528\u6236\u7684\u610f\u5716, \u4e26\u5efa\u7acb\u771f\u6b63\u53ef\u4ee5\u70ba\u89c0\u773e\u5e36\u4f86\u50f9\u503c\u7684\u5167\u5bb9\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u641c\u7d22\u8a5e (Search Terms)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u7a76\u7adf\u7528\u6236\u5728\u5c0b\u627e\u4ec0\u9ebc\uff1f\u6709\u4ec0\u9ebc\u610f\u5716\uff1fGoogle Business \u63d0\u4f9b\u5de5\u5177\uff0c\u65b9\u4fbf\u92b7\u552e\u4eba\u54e1\u4e86\u89e3\u7528\u6236\u7684\u641c\u7d22\u8a5e\u6216\u95dc\u9375\u5b57\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u7576\u7d93\u904e\u7814\u7a76\u53ca\u6574\u7406\u597d\u4e00\u4efd\u53ef\u9760\u7684\u641c\u7d22\u8a5e\uff0c\u95dc\u9375\u5b57\u53ca\u554f\u984c\u6e05\u55ae\u6642\uff0c\u5c31\u9700\u8981\u8a8d\u771f\u8003\u616e\u7528\u6236\u641c\u7d22\u80cc\u5f8c\u7684\u610f\u5716\u3002\u56e0\u70ba\u641c\u7d22\u8a5e\u53ca\u554f\u984c\u7684\u771f\u6b63\u80cc\u5f8c\u610f\u5716\u5f88\u591a\u6642\u5019\u90fd\u5f88\u7a7a\u6cdb\u4e26\u975e\u986f\u800c\u6613\u898b\uff0c\u6240\u4ee5\u6211\u5011\u9700\u8981\u7528\u5fc3\u601d\u8003\u4e86\u89e3\u7528\u6236\uff0c\u4e26\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u5167\u5bb9\u4f86\u6eff\u8db3\u4ed6\u5011\u67e5\u8a62\u7684\u610f\u5716\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef62086 elementor-widget elementor-widget-spacer\" data-id=\"ef62086\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c473d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c473d6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b34ed3e\" data-id=\"b34ed3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b516e5b elementor-widget elementor-widget-text-editor\" data-id=\"b516e5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 24pt;\"><strong>\u5408\u9069\u5167\u5bb9\u683c\u5f0f (Appropriate Content Format)\u00a0<\/strong><\/span><\/h3><p><span style=\"font-size: 14pt; color: #333333;\">\u4e0d\u540c\u985e\u578b\u7684\u5167\u5bb9\u9069\u7528\u65bc\u71df\u92b7\u904e\u7a0b\u4e2d\u7684\u4e0d\u540c\u6e20\u9053\uff0c\u4e0d\u540c\u968e\u6bb5\u548c\u7528\u6236\u5c0d\u8c61\uff0c\u4ee5\u53ca\u4e0d\u540c\u7684\u7528\u6236\u74b0\u5883\uff08\u5730\u7406\u4f4d\u7f6e\u53ca\u8a2d\u5099\u7b49\uff09\u3002 \u4e00\u500b\u597d\u7684\u5167\u5bb9\u7b56\u7565\u61c9\u5305\u542b\u4ee5\u4e0b\u5404\u7a2e\u683c\u5f0f\u53ca\u7d44\u5408\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5217\u8868 (Lists) <\/strong>&#8211; \u8a2a\u5ba2\u548c Google \u90fd\u559c\u6b61\u5217\u8868\u3002\u56e0\u70ba\u5b83\u6613\u65bc\u7406\u89e3\u53ca\u4f7f\u7528\u3002<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5b42 elementor-widget elementor-widget-image\" data-id=\"57a5b42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"404\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appropriate-content-lists.png\" class=\"attachment-large size-large wp-image-6711\" alt=\"appropriate-content-lists\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appropriate-content-lists.png 953w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appropriate-content-lists-300x127.png 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appropriate-content-lists-768x326.png 768w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-298219a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"298219a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cdf786\" data-id=\"0cdf786\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eac251e elementor-widget elementor-widget-text-editor\" data-id=\"eac251e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u64cd\u4f5c\u6307\u5357 (How-to guides) <\/strong>&#8211; \u975e\u5e38\u9069\u5408\u67e5\u8a62\u53ca\u63d0\u4f9b\u76f8\u95dc\u6307\u5f15\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u8a73\u7d30\u6307\u5357 (Long-form guides) <\/strong>&#8211; \u9019\u4e9b\u6307\u5357\u6d89\u53ca\u66f4\u591a\u7684\u6e96\u5099\u5de5\u4f5c\uff0c\u4f46\u662f\u9019\u7a2e\u985e\u578b\u5167\u5bb9\u53ef\u4ee5\u5354\u52a9\u7528\u6236\u66f4\u6df1\u5165\u7406\u89e3\u4e00\u4e9b\u7279\u5b9a\u5c08\u696d\u6216\u5ee3\u6cdb\u7684\u4e3b\u984c\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5716\u8868 (Tables) <\/strong>&#8211; \u4ee5\u5716\u8868\u548c\u8868\u683c\u5f62\u5f0f\u8868\u9054\u9801\u9762\u4e0a\u7684\u6578\u64da\u6216\u4fe1\u606f\uff0c\u65b9\u4fbf Google \u7406\u89e3\u53ca\u8655\u7406\u8207\u4e3b\u984c\u76f8\u95dc\u7684\u6578\u64da\u3002\u5716\u8868\u53ef\u4ee5\u6e05\u6670\u8868\u9054\u8cc7\u6599\uff0c\u5c0d\u53d7\u773e\u4e5f\u975e\u5e38\u6709\u7528\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5716\u50cf (Graphics) <\/strong>&#8211; Google \u6703\u628a\u5716\u7247\uff0c\u7167\u7247\uff0c\u63d2\u5716\u7b49\uff0c\u901a\u901a\u6240\u6709\u7684\u5716\u50cf\u4e5f\u5305\u542b\u5728SERP\u4e2d\uff0c\u7279\u5225\u662f\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u641c\u5c0b\u3002\u53e6\u5916\uff0c\u9069\u7576\u5730\u4f7f\u7528\u5716\u50cf\u6a19\u8a18 (tags)\uff0c\u53ef\u4ee5\u5438\u5f15\u4f86\u81eaGoogle \u5716\u50cf\u641c\u7d22\u7684\u67e5\u8a62\uff0c\u9019\u7a2e\u641c\u7d22\u5c0d\u67d0\u4e9b\u884c\u696d\uff08\u4f8b\u5982\u65c5\u904a\uff09\u7279\u5225\u53d7\u6b61\u8fce\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u4fe1\u606f\u5716\u8868 (Infographics) <\/strong>&#8211; \u4fe1\u606f\u5716\u8868\u662f\u5305\u542b\u7368\u7acb\u5167\u5bb9\uff08\u901a\u5e38\u70ba\u63d2\u5716+\u6587\u5b57\uff09\u7684\u5716\u50cf\u3002\u9019\u500b\u683c\u5f0f\u7684\u5167\u5bb9\u975e\u5e38\u9069\u5408\u505a\u793e\u4ea4\u5a92\u9ad4\u7684\u71df\u92b7\u6d3b\u52d5\uff0c\u56e0\u70ba\u5b83\u5011\u7684\u4e92\u52d5\u6027\u9ad8\uff0c\u53ef\u4ee5\u5e36\u4f86\u5de8\u5927\u7684\u53c3\u8207\u5ea6\u3002\u53e6\u5916\uff0c\u4fe1\u606f\u5716\u8868\u4ea6\u662f\u5efa\u7acb\u93c8\u7d50\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u8996\u983b (Video) <\/strong>&#8211; \u73fe\u5728 Google \u7684\u641c\u7d22\u7d50\u679c\u4e2d\u8d8a\u4f86\u8d8a\u591a\u7684\u8996\u983b\u93c8\u63a5\uff0c\u7279\u5225\u662f\u64cd\u4f5c\u6307\u5357\u985e\u7684\u641c\u7d22\u67e5\u8a62\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">*\u984d\u5916\u7684\u512a\u52e2\uff1a\u5982\u679c\u5c07\u8996\u983b\u767c\u4f48\u5230 YouTube\uff0c\u5247\u53ef\u4ee5\u5f9e\u8a72\u5e73\u53f0\u4e0a\u5f97\u5230\u66f4\u5f37\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8f49\u767c\u91cf\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced47bc elementor-widget elementor-widget-image\" data-id=\"ced47bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"664\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appriate-content-video.png\" class=\"attachment-large size-large wp-image-6714\" alt=\"\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appriate-content-video.png 954w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appriate-content-video-300x209.png 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/appriate-content-video-768x535.png 768w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d7344 elementor-widget elementor-widget-text-editor\" data-id=\"86d7344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u535a\u5ba2 (Podcast) <\/strong>&#8211; \u662f\u4e00\u4e9b\u7d14\u97f3\u983b\u7684\u5167\u5bb9\u3002Podcast \u6b63\u5728\u8208\u8d77\u4e26\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002\u8207\u8996\u983b\u548c\u5716\u50cf\u4e00\u6a23\uff0cGoogle\u90fd\u6703\u5728\u5e38\u898f\u641c\u7d22\u7d50\u679c\u4e2d\u986f\u793a\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u7db2\u7d61\u7814\u8a0e\u6703 (Webminar) <\/strong>&#8211; \u7db2\u7d61\u7814\u8a0e\u6703\u662f\u5411\u516c\u773e\u958b\u653e\u7684\u5be6\u6642\u5728\u7dda\u6703\u8b70\u6216\u6f14\u793a\u3002 \u9019\u4ea6\u5438\u5f15\u548c\u5efa\u7acb\u53d7\u773e\u7fa4\u9ad4\u7684\u597d\u65b9\u6cd5\uff0c\u4e00\u65b9\u9762\u53ef\u4ee5\u63d0\u4f9b\u4e86\u9577\u671f\u7684\u5167\u5bb9\uff0c\u53e6\u4e00\u65b9\u9762\u76f4\u64ad\u6d3b\u52d5\u7d50\u675f\u5f8c\uff0c\u53ef\u4ee5\u767c\u4f48\u5230 YouTube \u4e0a\uff0c\u4ee5\u4f9b\u4eba\u5011\u96a8\u6642\u89c0\u770b\uff0c\u589e\u52a0\u7db2\u7ad9\u6d41\u91cf\u548c\u4eba\u6c23\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u96fb\u5b50\u66f8 (eBooks) <\/strong>&#8211; \u96fb\u5b50\u66f8\u662f\u53ef\u4e0b\u8f09\u7684\u66f8\uff0c\u901a\u5e38\u70baPDF\u683c\u5f0f\uff0c\u54c1\u724c\u5f88\u591a\u6642\u5019\u6703\u514d\u8cbb\u63d0\u4f9b\u3002\u96fb\u5b50\u66f8\u975e\u5e38\u9069\u5408\u7bc7\u5e45\u9577\u53ca\u6df1\u5165\u5167\u5bb9\uff0c\u4e26\u4e14\u5728\u5e02\u5834\u63a8\u5ee3\u6642\u53ef\u4ee5\u5de7\u5999\u5730\u7528\u65bc\u7372\u53d6\u53d7\u773e\u8cc7\u6599\u3002\u7406\u60f3\u7684\u4f5c\u6cd5\u662f\uff0c\u8a2d\u8a08\u4e00\u9801\u5099\u6709\u96fb\u5b50\u66f8\u5167\u5bb9\u7c21\u4ecb\uff0c\u4e26\u5e36\u8981\u6c42\u7528\u6236\u96fb\u90f5\u6216\u7c21\u55ae\u500b\u4eba\u8cc7\u6599\u4f86\u4e0b\u8f09\u96fb\u5b50\u66f8\u7684\u767b\u9678\u9801 (landing page)\u3002\u9019\u6a23\u4e0d\u50c5\u53ef\u4ee5\u5e36\u4f86 SEO \u76f8\u95dc\u7684\u6d41\u91cf\uff0c\u9084\u53ef\u4ee5\u6536\u96c6\u6f5b\u5728\u5ba2\u6236\u7684\u96fb\u5b50\u90f5\u4ef6\u4ee5\u9032\u884c\u672a\u4f86\u7684\u71df\u92b7\u5de5\u4f5c\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fed5a elementor-widget elementor-widget-spacer\" data-id=\"f6fed5a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69a58b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69a58b1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f5f91e\" data-id=\"3f5f91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52413ce elementor-widget elementor-widget-image\" data-id=\"52413ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-1024x567.jpg\" class=\"attachment-large size-large wp-image-6420\" alt=\"link building\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-1024x567.jpg 1024w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-300x166.jpg 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-768x425.jpg 768w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-1536x850.jpg 1536w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-2048x1134.jpg 2048w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/guide-to-competitor-link-building-scaled.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a9b202 elementor-widget elementor-widget-text-editor\" data-id=\"9a9b202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-size: 24pt;\">\u69cb\u5efa\u93c8\u63a5 (Links Building)<\/span><\/h3><p><span style=\"font-size: 14pt; color: #333333;\">\u53cd\u5411\u93c8\u63a5\u5728\u641c\u7d22\u5f15\u64ce\u512a\u5316\u5de5\u4f5c\u4e2d\u975e\u5e38\u91cd\u8981\u3002 \u5982\u679c\u5f97\u5230\u8d8a\u591a\u7684\u7db2\u57df\u5f15\u85a6\uff0cGoogle \u5c31\u5728\u9078\u5b9a\u7684\u5e02\u5834\u4e2d\u78ba\u8a8d\u7684\u53ef\u9760\u6027\u548c\u6b0a\u5a01\u6027\u3002 \u5728\u672c\u90e8\u5206\u4e2d\uff0c\u6211\u5011\u5c07\u89e3\u91cb\u93c8\u63a5\u7684\u91cd\u8981\u6027\uff0c\u53ca\u69cb\u5efa\u93c8\u63a5\u7684\u6280\u5de7\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>SEO<\/strong><strong>\u4e2d\u7684\u93c8\u7d50<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u70ba\u4e86\u5728 Google \u4e2d\u7372\u5f97\u8f03\u9ad8\u7684\u6392\u540d\uff0c\u5167\u5bb9\u9700\u8981\u5305\u542b\u5165\u7ad9\u93c8\u63a5 (inbound links)\uff08\u4e5f\u7a31\u70ba\u53cd\u5411\u93c8\u63a5 backlinks\uff09\u3002\u96d6\u7136\u7db2\u7ad9\u5167\u53ef\u80fd\u5df2\u7d93\u5099\u6709\u4e00\u4e9b\u5167\u90e8\u93c8\u63a5 (internal links)\uff0c\u4f46\u9019\u4e9b\u5167\u90e8\u93c8\u63a5\u53ea\u80fd\u8868\u793a\u5167\u5bb9\u5728\u7db2\u7ad9\u5167\u7684\u91cd\u8981\u6027\u3002\u4f46\u5728 Google \u7684\u5c64\u9762\u4e0a\u4e26\u6c92\u6709\u5e6b\u52a9\u3002\u76f8\u53cd\uff0c\u5982\u679c\u662f\u5f9e\u76f8\u95dc\u53ca\u6b0a\u5a01\u7db2\u7ad9\u7684\u5165\u7ad9\u93c8\u63a5\uff0cGoogle \u5c31\u6703\u89ba\u5f97\u4f60\u7684\u5167\u5bb9\u5f88\u53d7\u6b61\u8fce\uff0c\u53d7\u5230\u540c\u884c\u53ca\u540c\u7d1a\u7684\u8a8d\u540c\uff0c\u5177\u6b0a\u5a01\u6027\uff0c\u4e14\u503c\u5f97\u4fe1\u8cf4\u3002\u9019\u4e9b\u90fd\u662f\u5411 Google\u767c\u51fa\u7684\u5f37\u70c8\u4fe1\u865f\uff0c\u8868\u793a\u4f60\u7684\u5167\u5bb9\u662f\u503c\u5f97\u5411\u7528\u6236\u63a8\u85a6\u7684\u641c\u7d22\u67e5\u8a62\u7684\u76f8\u95dc\u7d50\u679c\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u7576\u627e\u93c8\u63a5\u6642\uff0c\u6709\u4e00\u9ede\u6211\u5011\u8981\u8b39\u8a18\u7684\u662f\u201c\u4f86\u81ea\u76f8\u95dc\u6709\u6b0a\u5a01\u548c\u4ee3\u8868\u6027\u7db2\u7ad9\u7684\u5165\u7ad9\u93c8\u63a5\u201d\u3002\u5c24\u5176\u662f\u5c0d\u65bc\u65b0\u7db2\u7ad9\uff0c\u7db2\u7ad9\u7ba1\u7406\u54e1\u5728\u627e\u93c8\u63a5\u6642\uff0c\u5f80\u5f80\u50be\u5411\u65bc\u6578\u91cf\u4e0a\uff0c\u4f46\u662f\uff0c\u5176\u5be6\u5f9e\u8f03\u9ad8\u6b0a\u5a01\u6027\u76f8\u95dc\u5167\u5bb9\u7db2\u7ad9\u53d6\u5f97\u7684\u93c8\u63a5\uff0c\u66f4\u70ba\u6709\u50f9\u503c\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">2012\u5e74\uff0cGoogle\u4f5c\u51fa\u4e86\u540d\u70ba Penguin \u7684\u91cd\u5927\u7b97\u6cd5\u66f4\u65b0\uff0c\u52df\u5f97\u5c31\u662f\u6d88\u9664\u201c\u93c8\u63a5\u6b3a\u8a50\u201d (links cheating)\uff08\u5373\u8fa8\u8a8d\u53ca\u9632\u6b62\u5e36\u5783\u573e\u93c8\u7d50 spammy links \u914d\u7f6e\u7684\u7db2\u7ad9\u6392\u5728\u8f03\u524d\u4f4d\u7f6e\uff09\u3002\u800c\u57282017\u5e74\u5ba3\u5e03\uff0c\u8b58\u5225\u9019\u4e9b\u5783\u573e\u93c8\u63a5\u7684\u884c\u52d5\u5df2\u5be6\u6642\u64cd\u4f5c\uff0c\u4efb\u4f55\u7db2\u7ad9\u9801\u9762\u8cea\u91cf\u4f4e\u7684\u93c8\u7d50\u90fd\u6703\u5ffd\u7565\uff0c\u4e5f\u7121\u52a9\u65bc\u6392\u540d\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u5982\u4f55\u5efa\u7acb\u9023\u7d50<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u6700\u7406\u60f3\u7684\u74b0\u5883\u5c31\u662f\uff0c\u5728\u5275\u5efa\u512a\u8cea\u5167\u5bb9\u6642\uff0c\u7121\u9700\u4ed8\u51fa\u984d\u5916\u7684\u52aa\u529b\u5c31\u53ef\u7372\u5f97\u5165\u7ad9\u93c8\u7d50\u7684\u734e\u52f5\u3002 \u4eba\u5011\uff08\u7db2\u7ad9\u7ba1\u7406\u54e1\uff0c\u8a18\u8005\uff0cBlogger\uff0c\u4f60\u7684\u7c89\u7d72\u7b49\uff09\u5c07\u93c8\u7d50\u5230\u4f60\u7684\u6587\u7ae0\u4e26\u4f7f\u7528\u5b83\uff0c\u7fa4\u773e\u5c0d\u65bc\u5167\u5bb9\u7684\u8a8d\u540c\u5c31\u662f\u5bf6\u8cb4\u7684\u8cc7\u6e90\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u53ef\u60dc\uff0c\u9019\u500b\u4e16\u754c\u4e26\u4e0d\u5b8c\u7f8e\uff0c\u9019\u904e\u7a0b\u4e26\u4e0d\u6703\u81ea\u7136\u5730\u767c\u751f\uff0c\u6240\u4ee5\u6211\u5011\u5c31\u8981 \u81ea\u5df1\u5efa\u7acb\u5165\u7ad9\u93c8\u63a5\uff0c\u4fc3\u4f7f\u9019\u904e\u7a0b\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u9996\u5148\u6211\u5011\u8981\u6709\u512a\u8cea\u5167\u5bb9\uff0c\u4e26\u5c07\u93c8\u63a5\u767c\u4f48\u5230\u76ee\u6a19\u5c0d\u8c61\uff08\u7db2\u7ad9\u7ba1\u7406\u54e1\uff0c\u8a18\u8005\uff0cBlogger\u7b49\uff09\uff0c\u4e26\u9f13\u52f5\u4ed6\u5011\u5c07\u76f8\u95dc\u7684\u93c8\u7d50\u9023\u63a5\u5230\u4ed6\u5011\u7684\u7db2\u9801\uff1b \u807d\u8d77\u4f86\u5f88\u7c21\u55ae\uff0c \u4f46\u5176\u5be6\u5f88\u8cbb\u6642\u3002 \u8207\u4ed6\u5011\u63a5\u89f8\u806f\u7e6b\uff0c\u5efa\u7acb\u95dc\u4fc2\u4e26\u8aaa\u670d\u4ed6\u5011\u93c8\u63a5\u5167\u5bb9\uff0c\u5c0d\u4ed6\u5011\u548c\u4ed6\u5011\u7684\u53d7\u773e\u90fd\u6709\u597d\u8655\u7684\u3002<\/span><\/p><h4><span style=\"font-size: 18pt; color: #333333;\"><strong>\u90a3\u4e9b\u662f\u93c8\u63a5\u7db2\u7ad9\u7684\u6700\u4f73\u4eba\u9078\uff1f<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u70ba\u7db2\u7ad9\u5e36\u4f86\u50f9\u503c\uff0c\u8207\u884c\u696d\u76f8\u95dc\u7684\uff0c\u4e26\u4e14\u8ddf\u4f60\u7684\u7db2\u7ad9\u6709\u76f8\u540c\u76ee\u6a19\u8a2a\u5ba2\u7fa4\u7684\uff0c\u9019\u4e9b\u5c31\u662f\u6700\u4f73\u4eba\u9078\u3002 \u56e0\u6b64\uff0c\u6211\u5011\u8981\u4e86\u89e3\u76ee\u6a19\u8a2a\u5ba2\u7fa4\uff0c\u4ed6\u5011\u559c\u6b61\u5230\u90a3\u4e9b\u7db2\u7ad9\u700f\u89bd\uff0c\u95b1\u8b80\u90a3\u4e9b\u4f5c\u8005\uff0c\u4ee5\u53ca\u90a3\u4e9b\u6642\u884c\u696d\u7684\u9818\u5c0e\u8005\uff0c\u9019\u662f\u6211\u5011\u5c31\u628a\u7db2\u7ad9\u63a8\u4ecb\u7d66\u4ed6\u5011\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u6709\u4e00\u9ede\u6211\u5011\u8981\u6ce8\u610f\u7684\uff0c\u5728\u5c0b\u627e\u93c8\u63a5\u5c0d\u8c61\u6642\uff0c\uff02\u76f8\u95dc\u6027\uff02\u662f\u8003\u616e\u56e0\u7d20\u7684\u7b2c\u4e00\u4f4d\uff0c\u7b2c\u4e8c\u662f\uff02\u53ef\u4fe1\u5ea6\uff02\uff0c\u5176\u6b21\u662f\u3000\uff02\u53d7\u6b61\u8fce\u5ea6\uff02\u3002 \u9032\u884cSEO\u6642\uff0c\u6211\u5011\u9700\u8981\u5f9e\u8cea\u91cf\uff0c\u76f8\u95dc\u5167\u5bb9\u53ca\u884c\u696d\u4ee3\u8868\u4e2d\u5c0b\u627e\u51fa\u9069\u7576\u7684\u93c8\u63a5\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u5c0d\u5916\u806f\u7d61 (Outreach)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u4e00\u65e6\u78ba\u5b9a\u4e86\u8981\u93c8\u63a5\u7684\u4eba\u9078\uff0c\u6211\u5011\u5c31\u8981\u4e3b\u52d5\u51fa\u64ca\uff0c\u8207\u4ed6\u5011\u806f\u7e6b\uff0c\u5411\u4ed6\u5011\u5c55\u793a\u53ca\u4ecb\u7d39\u5167\u5bb9\uff0c\u89e3\u91cb\u5982\u4f55\u5c0d\u4ed6\u5011\u7684\u7528\u6236\u5e36\u4f86\u6709\u50f9\u503c\u548c\u6709\u8da3\u7684\u8cc7\u8a0a\uff0c\u63d0\u4f9b\u93c8\u7d50\u7d66\u4ed6\u5011\uff0c\u4e26\u9054\u5230\u4e92\u60e0\u4e92\u5229\u96d9\u8d0f\u5c40\u9762\u3002 \u5982\u679c\u6211\u5011\u7684\u76ee\u6a19\u6b63\u78ba\uff0c\u9019\u500b\u904e\u7a0b\u6703\u8b8a\u5f97\u76f8\u5c0d\u5bb9\u6613\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u70ba\u4e86\u4ee4\u6574\u500b\u904e\u7a0b\u8b8a\u5f97\u9806\u5229\uff0c\u6211\u5011\u7684\u5167\u5bb9\u5fc5\u9808\u6709\u9ad8\u8cea\u7d20\uff0c\u4e26\u70ba\u5c0d\u65b9\u7528\u6236\u5e36\u4f86\u4e00\u5b9a\u7684\u50f9\u503c\uff01\u3000\u9019\u8ddf\u6211\u5011\u4e4b\u524d\u63d0\u5230\u7684\uff0c\u8207 Google \u7684\u6a19\u6e96\u662f\u4e00\u81f4\u7684\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u8aaa\u5230\u5e95\uff0c\u5728\u7db2\u7d61\u4e16\u754c\u4e2d\u6bcf\u500b\u4eba\u90fd\u5728\u5c0b\u627e\u53ef\u4ee5\u70ba\u81ea\u5df1\u7528\u6236\u5e36\u4f86\u6709\u50f9\u503c\u7684\u512a\u8cea\u5167\u5bb9 &#8211; \u5305\u62ec\u7db2\u7ad9\u64c1\u6709\u4eba\uff0c\u8a18\u8005\uff0c\u7db2\u7d05\uff0cBlogger\uff0cGoogle\uff0c\u751a\u81f3\u6211\u81ea\u5df1!!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e90bcf elementor-widget elementor-widget-image\" data-id=\"0e90bcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/1JR8NYBx6ZEMmg4R1Z5T88A.jpeg\" class=\"attachment-large size-large wp-image-6721\" alt=\"how to set up inbound links\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/1JR8NYBx6ZEMmg4R1Z5T88A.jpeg 640w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/1JR8NYBx6ZEMmg4R1Z5T88A-300x225.jpeg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f83233 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f83233\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf3fe1a\" data-id=\"bf3fe1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab0b53 elementor-widget elementor-widget-spacer\" data-id=\"1ab0b53\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302979d elementor-widget elementor-widget-text-editor\" data-id=\"302979d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><span style=\"font-size: 18pt;\"><strong>\u5ba2\u5e2d\u535a\u5ba2 (Guest Blogging)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u5728\u5176\u4ed6\u76f8\u95dc\u53ca\u6b0a\u5a01\u7684\u7db2\u7ad9\u4e0a\u64b0\u5beb\u6587\u7ae0\u4e0d\u4f46\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684\u8072\u8b7d\uff0c\u9084\u53ef\u4ee5\u5c07\u93c8\u7d50\u52a0\u5230\u53d7\u4fe1\u4efb\u7684\u6b0a\u5a01\u7db2\u7ad9\u5167\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\"><strong>\u5982\u4f55\u8cfa\u53d6\u66f4\u591a\u7684\u95dc\u6ce8 (Engaging content to earn links)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5584\u7528\u6578\u64da<\/strong> &#8211; \u5167\u5bb9\u5305\u542b\u7368\u7279\uff0c\u6709\u7528\u7684\uff08\u6216\u6709\u8da3\u7684\uff09\u6578\u64da\u5206\u6790\u3002\u5982\u679c\u662f\u539f\u59cb\u6578\u64da\u5c31\u6700\u7406\u60f3\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u60c5\u611f <\/strong>&#8211; \u5438\u5f15\u8b80\u8005\u60c5\u611f\u7684\u5167\u5bb9\u66f4\u5bb9\u6613\u7372\u5f97\u93c8\u7d50\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5e7d\u9ed8 <\/strong>&#8211; \u5bcc\u5e7d\u9ed8\u611f\u7684\u5167\u5bb9\u66f4\u80fd\u5438\u5f15\u89c0\u773e\uff0c\u6700\u7d42\u6210\u70ba\u93c8\u7d50\u7684\u5927\u8d0f\u5bb6\u3002\u9019\u6a23\u5c0d\u65bc\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7372\u5f97\u66f4\u591a\u7684\u77e5\u540d\u5ea6\u4ea6\u6709\u5e6b\u52a9\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u5354\u4f5c (Collaborations)<\/strong>\u00a0&#8211; \u7de8\u5beb\u5305\u542b\u884c\u696d\u9818\u5c0e\u8005\u7684\u5167\u5bb9\uff0c\u501f\u52a9\u5f15\u7528 (quotes)\uff0c\u5171\u540c\u4f5c\u8005 (co-author) \u548c\u8a2a\u554f (interviews)\u7b49\u90fd\u662f\u5f88\u597d\u7684\u505a\u6cd5\u3002\u6b64\u985e\u5167\u5bb9\u53ef\u4ee5\u5c07\u4f60\u7684\u54c1\u724c\u8207\u53d7\u516c\u8a8d\u7684\u76f8\u95dc\u884c\u696d\u9818\u5c0e\u8005\u806f\u7e6b\u8d77\u4f86\u3002\u9019\u7a2e\u5f62\u5f0f\u7684\u5167\u5bb9\uff0c\u66f4\u53ef\u4ee5\u76f4\u63a5\u5f97\u5230\u5165\u7ad9\u93c8\u63a5\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u6b0a\u5a01\u6027\/\u6b0a\u5a01\u5167\u5bb9 (authoritative\/definitive) &#8211; <\/strong>\u5efa\u7acb\u9019\u4e00\u985e\u5167\u5bb9\u4e26\u975e\u4e00\u671d\u4e00\u5915\u5c31\u53ef\u4ee5\u9054\u5230\uff0c\u4f46\u5982\u679c\u53ef\u4ee5\u5c31\u5e36\u4f86\u5f88\u591a\u597d\u8655\u3002\u5982\u679c\u6709\u4e00\u7bc7\u6587\u7ae0\u80fd\u5920\u5168\u9762\uff0c\u6e96\u78ba\u5730\u6db5\u84cb\u6574\u500b\u4e3b\u984c\uff0c\u4e26\u5c0d\u7528\u6236\u6709\u50f9\u503c\uff0c\u9019\u5c31\u66f4\u5bb9\u6613\u7372\u5f97\u93c8\u7d50\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f24b4 elementor-widget elementor-widget-spacer\" data-id=\"90f24b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee1f5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee1f5d8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4927aec\" data-id=\"4927aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93214d0 elementor-widget elementor-widget-image\" data-id=\"93214d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/social-media-icon-signs-ss-1920-800x450-1.jpg\" class=\"attachment-large size-large wp-image-6468\" alt=\"social media seo\" srcset=\"https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/social-media-icon-signs-ss-1920-800x450-1.jpg 800w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/social-media-icon-signs-ss-1920-800x450-1-300x169.jpg 300w, https:\/\/www.assist-media.com\/wp-content\/uploads\/2020\/03\/social-media-icon-signs-ss-1920-800x450-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd41383 elementor-widget elementor-widget-text-editor\" data-id=\"cd41383\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\"><strong>\u793e\u4ea4\u5a92\u9ad4\u8207<\/strong><strong>SEO<\/strong><\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\">\u66ab\u6642\u9084\u672a\u70ba\u5be6\u8cea\u7684\u6578\u64da\u986f\u793a\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\uff08\u5305\u62ecLike\uff0c\u56de\u8986\uff0c\u7559\u8a00\u548c\u5206\u4eab\uff09\u662f\u5426\u76f4\u63a5\u5c0d\u641c\u7d22\u6392\u540d\u6709\u5e6b\u52a9\u3002\u4f46\u6709\u4e00\u9ede\u5df2\u7d93\u5f97\u5230\u78ba\u8a8d\u7684\u5c31\u662f Google \u6703\u5728\u4e0d\u540c\u5927\u5c0f\u793e\u4ea4\u5e73\u53f0\u4e0a\u6536\u96c6\u5167\u5bb9\u548c\u6578\u64da\u3002\u4f46\u662f\u793e\u4ea4\u5a92\u9ad4\u7684\u5167\u5bb9\u548c\u6578\u64da\u592a\u591a\u4e86\uff0c Google \u4e5f\u7121\u6cd5\u5168\u90e8\u6536\u96c6\uff0c\u6574\u5408\u548c\u5206\u6790\u3002\u4f8b\u5982\uff0c\u6839\u64da\u7d71\u8a08\uff0cFacebook \u5e73\u53f0\u6bcf\u5206\u9418\u5c31\u6703\u589e\u52a0 510,000\u500b\u8a55\u8ad6\uff0c293,000\u500b\u72c0\u614b\u66f4\u65b0\u548c136,000\u5f35\u7167\u7247\u3002Google \u6703\u540c\u6642\u6536\u96c6\u9019\u4e9b\u7db2\u7ad9\u5167\u5bb9\u4e26\u5206\u985e\uff0c\u6574\u5408\u548c\u7de8\u5236\u7d22\u5f15\u3002\u56e0\u6b64\uff0c\u6211\u5011\u8a8d\u70ba\uff0c\u4e0d\u65b7\uff0c\u6b63\u9762\uff0c\u7406\u6027\u5730\u53c3\u8207\u662f\u53ef\u4ee5\u5e6b\u52a9SEO\u6548\u679c\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u5176\u5be6\u793e\u4ea4\u5a92\u9ad4\u4e0d\u55ae\u5c0dSEO\u91cd\u8981\uff0c\u5c0d\u4e00\u822c\u71df\u92b7\u53ca\u5e02\u5834\u63a8\u5ee3\u5de5\u4f5c\u4ea6\u5f88\u91cd\u8981\uff0c\u56e0\u6b64\uff0c\u5236\u5b9a\u5168\u9762\u5468\u8a73\u7684\u793e\u4ea4\u5a92\u9ad4\u63a8\u5ee3\u8a08\u5283\u662f\u6578\u78bc\u71df\u92b7\u7b56\u7565\u7684\u91cd\u8981\u65b9\u5411\u3002\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5efa\u7acb\u5546\u8b7d\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u89c0\u773e\u91cf\u3002\u96a8\u8457\u6642\u9593\u7d2f\u7a4d\uff0c\u793e\u4ea4\u5a92\u9ad4\u53ef\u4ee5\u5e6b\u52a9\u4fdd\u6301\u8207\u73fe\u6709\u7528\u6236\u7684\u806f\u7e6b\uff0c\u589e\u52a0\u7528\u6236\u6578\u76ee\u4ee5\u53ca\u767c\u4f48\u5167\u5bb9\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4875a9d elementor-widget elementor-widget-spacer\" data-id=\"4875a9d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-558eb10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"558eb10\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edd62b0\" data-id=\"edd62b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56fd083 elementor-widget elementor-widget-text-editor\" data-id=\"56fd083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\"><strong>\u5982\u4f55\u898b\u5230SEO<\/strong><strong>\u6210\u6548\uff1f<\/strong><\/span><\/h2><p><span style=\"font-size: 14pt; color: #333333;\">\u63a8\u884c SEO \u662f\u4e00\u9805\u9577\u671f\u6301\u7e8c\u7684\u7b56\u7565\u3002 \u6b63\u5982\u6211\u5011\u524d\u9762\u6240\u63d0\u53ca\u7684\uff0cSEO \u5177\u6709\u4e09\u500b\u4e3b\u8981\u90e8\u4efd &#8211; \u6280\u8853\uff0c\u5167\u5bb9\u548c\u93c8\u7d50\u3002 \u70ba\u4e86\u53d6\u5f97 SEO \u7b56\u7565\u53d6\u5f97\u6210\u679c\uff0c\u9019\u4e09\u500b\u65b9\u9762\u90fd\u5fc5\u9808\u52d9\u5be6\u9032\u884c\uff0c\u4e26\u4e0d\u65b7\u66f4\u65b0\uff0c\u6539\u9032\uff0c\u9019\u6a23\u624d\u53ef\u4ee5\u898b\u5230\u6210\u6548\u7684\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u5be6\u884c SEO \u5f8c\uff0c\u90e8\u4efd\u6210\u679c\u6703\u77ed\u6642\u9593\u898b\u5230\uff0c\u6700\u4f73\u4f8b\u5b50\u5c31\u662f\u66f4\u6539\u201c\u9805\u76ee\u540d\u7a31\u201d\uff0c\u201d\u6a19\u984c\u201d\u6216\u66f4\u6539\u90e8\u4efd\u5167\u5bb9\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u5176\u4ed6\u60c5\u6cc1\uff0c\u4f8b\u5982\u5728\u4e0d\u540c\u9801\u9762\u4e0a\u5be6\u73feSchema.org\u6a19\u8a18\uff0c\u5efa\u7acb\u5927\u91cf\u5167\u5bb9\uff0c\u5efa\u7acb\u93c8\u7d50\u6216\u5438\u5f15\u6b63\u9762\u7684\u8a55\u8ad6\u7b49\uff0c\u9019\u4e9b\u90fd\u9700\u8981\u82b1\u6642\u9593\u5efa\u7acb\uff0c\u4f46\u5f9e\u9577\u7dda\u767c\u5c55\u4f86\u770b\uff0c\u662f\u6703\u5927\u6709\u6536\u7a6b\u7684\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u6c92\u6709\u55ae\u4e00\u8fa6\u6cd5\u5c31\u53ef\u4ee5\u505a\u597d\u6574\u500b SEO \u7b56\u7565\u3002\u6211\u5011\u4e0a\u9762\u63d0\u53ca\u7684\u6240\u6709\u65b9\u6848\u90fd\u8981\u540c\u6b65\u9032\u884c\u3002Google \u4e5f\u8981\u540c\u6642\u5730\u6536\u5230\u4e0d\u540c\u7684\u8cc7\u8a0a\u624d\u53ef\u63d0\u5347 SEO \u6210\u6548\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbf30e elementor-widget elementor-widget-spacer\" data-id=\"fcbf30e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ee1b3 elementor-widget elementor-widget-text-editor\" data-id=\"15ee1b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-size: 24pt; color: #333399;\"><strong>\u7e3d\u7d50<\/strong><\/span><\/h2><h4><span style=\"font-size: 18pt;\"><strong>SEO<\/strong><strong>\u5df2\u6b7b\uff1f<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u5e7e\u4e4e\u6bcf\u6b21 Google \u7b97\u6cd5\u6216 SERP \u529f\u80fd\u9032\u884c\u66f4\u65b0\u6642\uff0c\u6211\u5011\u90fd\u6703\u554f\u9019\u500b\u554f\u984c\u3002\u800c\u7b54\u6848\u662f \u201d\u4e0d\uff02\u3002SEO \u4e26\u4e0d\u662f\u55ae\u7368\u904b\u4f5c\u7684\uff0c\u662f\u6578\u78bc\u71df\u92b7\u7b56\u7565\u7684\u5176\u4e2d\u4e00\u500b\u91cd\u8981\u90e8\u5206\u3002\u65b0\u5ba2\u6236\u5728\u505a\u6c7a\u5b9a\u8cfc\u8cb7\u6216\u9078\u7528\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u6642\uff0c\u4ed6\u5011\u5f88\u591a\u6642\u5019\u90fd\u6703\u7dda\u5728 Google \u641c\u7d22\uff0c\u6216\u793e\u4ea4\u5a92\u9ad4\uff0c\u96fb\u8996\uff0cYouTube\uff0c\u8ad6\u58c7\u7b49\u8a31\u591a\u4e0d\u540c\u5e73\u53f0\u4e0a\u6536\u96c6\u4f60\u6216\u4f60\u7684\u54c1\u724c\u8cc7\u6599\u3002\u800c\u9019\u4e9b\u8cc7\u8a0a\u90fd\u662f SEO \u63d0\u4f9b\u7684\uff0c\u6b63\u9762\u5730\u70ba\u696d\u52d9\u5e36\u4f86\u6536\u76ca\u3002\u56e0\u6b64\uff0cSEO \u5728\u6578\u78bc\u71df\u92b7\u7b56\u7565\u4e2d\u662f\u4e0d\u80fd\u5ffd\u8996\u7684\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u56e0\u6b64\uff0c\u771f\u6b63\u7cbe\u660e\u7684\u6578\u78bc\u71df\u92b7\u7b56\u7565\u4ea6\u6703\u4f7f\u7528 SEO \u4f86\u5e6b\u52a9\u63a8\u52d5\u4e0d\u540c\u65b9\u5411\u5168\u6e20\u9053\u7684\u71df\u92b7\u5de5\u4f5c\u3002<\/span><\/p><h4><span style=\"font-size: 18pt;\">SEO \u7b56\u7565\u6700\u91cd\u8981\u7684\u5143\u7d20<\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\">\u4e00\u500b\u6210\u529f\u7684 SEO \u5fc5\u9808\u7d66 Google \u591a\u65b9\u9762\u7684\u4fe1\u606f\u3002\u5927\u5bb6\u53ef\u4ee5\u6aa2\u67e5\u81ea\u5df1\u9019\u4e09\u65b9\u9762\u662f\u5426\u65b9\u5411\u6b63\u78ba\uff1a<\/span><\/p><h4><span style=\"font-size: 18pt; color: #333333;\"><strong>\u7406\u89e3\uff0c\u4fe1\u8b7d\u548c\u4ea4\u4ed8\/\u53ef\u50b3\u905e\u6027\u00a0 (Understanding, Creditability and Deliverability)<\/strong><\/span><\/h4><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u7406\u89e3<\/strong> &#8211; \u5982\u679c\u5e0c\u671b Google \u5c07\u5167\u5bb9\u63a8\u85a6\u7528\u6236\uff0c\u6211\u5011\u7684\u5167\u5bb9\u5fc5\u9700\u662f\u80fd\u5920\u89e3\u6c7a\u7528\u6236\u554f\u984c\u3002\u56e0\u6b64\u6211\u5011\u5fc5\u9700\u8b93 Google \u6e05\u695a\uff0c\u6e96\u78ba\u5730\u77e5\u9053\u6211\u5011\u63d0\u4f9b\u7684\u6240\u6709\u5167\u5bb9\u3002\u4f8b\u5982\u522a\u9664\u91cd\u8986\u7684\u5167\u5bb9\uff0c\u6dfb\u52a0\u6a19\u8a18\uff0c\u76f8\u95dc\u7684\u7ad9\u5167\u6216\u5165\u7ad9\u93c8\u7d50\u7b49\uff0c\u90fd\u53ef\u4ee5\u5354\u52a9 Google \u7406\u89e3\u4e26\u78ba\u4fe1\u5176\u6b63\u78ba\u7406\u89e3\u6211\u5011\u7684\u5167\u5bb9\u548c\u8cc7\u8a0a\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u4fe1\u8b7d<\/strong> &#8211; \u5982\u679c Google \u767c\u73fe\u6709\u591a\u500b\u7db2\u9801\u7684\u5167\u5bb9\u540c\u6642\u90fd\u662f\u53ef\u4ee5\u7d66\u7528\u6236\u89e3\u6c7a\u65b9\u6848\u7684\uff0c\u9019\u6642 Google \u5c31\u6703\u63a8\u85a6\u5b83\u8a8d\u70ba\u6700\u53ef\u4fe1\u7684\u7db2\u9801\u3002\u6240\u6709\u8ddf\u8457 E-A-T\uff0c\u93c8\u7d50\u5efa\u7acb\uff0c\u9023\u63a5\u5230\u76f8\u95dc\u8cc7\u6e90\u4e4b\u985e\u7684\u505a\u6cd5\uff0c\u90fd\u6709\u52a9\u65bc\u63d0\u9ad8\u7db2\u7ad9\u53ca\u5167\u5bb9\u4fe1\u8b7d\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\"><strong>\u4ea4\u4ed8\/\u53ef\u50b3\u905e\u6027<\/strong> &#8211; Google \u5e0c\u671b\u6839\u64da\u7528\u6236\u7576\u6642\u7684\u7279\u8a2d\u9700\u6c42\uff08\u5730\u7406\u4f4d\u7f6e\u8a2d\u5099\uff0c\u4e0b\u8f09\u901f\u5ea6\u7b49\uff09\uff0c\u63a8\u85a6\u6700\u80fd\u63d0\u4f9b\u51fa\u8272\u7528\u6236\u9ad4\u9a57\u7684\u5167\u5bb9 &#8211; \u5feb\u901f\uff0c\u6709\u5438\u5f15\u529b\uff0c\u8cea\u91cf\u9ad8\u4e26\u4e14\u63a1\u7528\u6700\u5408\u9069\u7684\u683c\u5f0f\uff0c\u9019\u4e9b\u90fd\u662f\u5728 Google \u8003\u616e\u4e4b\u5217\u3002\u6240\u4ee5\u7de8\u5236\u9069\u5408\u79fb\u52d5\u8a2d\u5099\uff0c\u4e0b\u8f09\u901f\u5ea6\u5feb\uff0c\u6709\u6548\u7684\u5229\u7528\u8996\u983b\u548c\u5167\u5bb9\u4e2d\u7684\u6587\u5b57\u64cd\u4f5c\u5747\u6709\u52a9 Google \u78ba\u5b9a\u5167\u5bb9\u7684\u4ea4\u4ed8\/\u53ef\u50b3\u905e\u6027\u3002<\/span><\/p><p><span style=\"font-size: 14pt; color: #333333;\">\u7e3d\u62ec\uff1a\u6211\u5011\u63a1\u53d6\u7684\u6bcf\u4e00\u500b SEO \u884c\u52d5\u90fd\u5fc5\u9700\u914d\u5408\u4e0a\u8ff0\u4efb\u4f55\u4e00\u9805\u6307\u6a19\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f351bda elementor-widget elementor-widget-spacer\" data-id=\"f351bda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7924e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7924e76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6367c04d\" data-id=\"6367c04d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0d6953 elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"1a0d6953\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/e500492685f07bfbbb130194de5a790a?s=300&#038;d=wp_user_avatar&#038;r=g\" alt=\"Picture of Assist Media\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h6 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAssist Media\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-922547a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"922547a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4e462 elementor-widget elementor-widget-facebook-button\" data-id=\"ee4e462\" data-element_type=\"widget\" data-widget_type=\"facebook-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div data-layout=\"button_count\" data-colorscheme=\"dark\" data-size=\"large\" data-show-faces=\"true\" class=\"elementor-facebook-widget fb-like\" data-href=\"https:\/\/www.assist-media.com\/zh-hans\/?p=6187\" data-share=\"true\" data-action=\"like\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c644cd9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c644cd9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ce84a6 elementor-widget elementor-widget-facebook-comments\" data-id=\"20ce84a6\" data-element_type=\"widget\" data-widget_type=\"facebook-comments.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-facebook-widget fb-comments\" 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